Businesses selling services to other businesses need a special something in their products and their marketing materials.
This need to stand out grows even more apparent when the “service” is software. Business to business operations focused on software as a service (SaaS) are offering a product that’s easy to use but sometimes difficult to explain.
Video remains one of the most effective means for providing a thorough, detailed explanation of a product – and promoting it to another company. Here are some tips for mastering B2B and SaaS topics in Orlando video production.
How Businesses and Software Products Stand Out
Businesses think differently than traditional consumers when they make purchases. They have their own customers and their own bottom line to think about – they sometimes spend bigger, but they also consider their purchases much more carefully.
Software is also unique as an individual product offering. It’s defined as a distributed product model where a third-party host makes applications available via the internet. Unlike programs that are installed natively and operate offline, these applications can be faster, offer better support, and experience less downtime.
The key to promoting SaaS products to other businesses in video production boils down to a simple formula – the video must establish the benefits of these products in such a way that businesses see them as a worthwhile investment.
Three Tips for Making SaaS Alluring in B2B Marketing
Businesses want products that further their own interests and help them save money. To promote SaaS products in Orlando video production companies, focus on the following three topics:
- Speed: When software is distributed from a reputable third-party, it is typically much more responsive. This equates to a smoother workflow and less downtime, which is better for a company and its customers.
- Support: While software purchased and installed the traditional way may have a support line, SaaS products usually excel in this category. Since their products are distributed online, it is much easier for them to establish, maintain, and regularly refine a support system their customers can use.
- Efficiency: Software that is available online from a third-party is much easier to update since it is constantly online and connected to the developer or distributor. This means everything from simple glitches to security holes can be patched quicker.
Articulate these benefits through a video, and any company will be more inclined to consider a SaaS product.
How Professionals Can Improve a B2B Video
Any video targeted at another business, whether focused on SaaS or any other type of product, can be improved with the help of a professional Orlando video production company. From scripting to recording to editing, these experts can handle it all.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production for B2B and SaaS needs. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 877-203-2895 or fill out our contact form for a prompt reply.