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Social media outlets are an incredible way to reach a wide audience and connect with consumers. Whether you post, tweet, or email content, it needs to stand out and be meaningful in order to be noticed. Make your next Orlando video production share-worthy with these four tips:
Unless your target audience appreciates short films or infomercials, it is best to limit your video project to standard commercial lengths such as 30, 60, or 90 seconds. Today’s audience is inundated with visual media from all angles. This combined with a short attention span and the scrolling news feed nature of many social media sites, means that your video needs to make an impact immediately and draw in viewers. People are, in general, much more likely to watch a shorter video all the way through, and its length may also make them more likely to share it with a friend.
Short commercials should be straightforward and clear. You want to make good first and overall impressions, so avoid confusing jargon, complicated plots, or obscure references. When brainstorming ideas or storyboarding your commercial, try to answer a question or fill a specific need. Having a simple, specific purpose for making your video will help make the content more meaningful.
In addition, consider your company’s overall brand and projected image. Decide the overall tone and stick with it, to avoid any jarring or confusing changes in style. Many companies choose a mascot or spokesperson for all of their commercials, but others simply have a cohesive, consistent feel. In addition to filling their advertising goals, commercials can be powerful branding tools. Think about your choice of backgrounds, personnel, text or speech, typography, graphics, and background music.
If you stubbornly expect your video to go viral, you may be approaching the production process the wrong way. If yours is a small or mid-sized company marketing to the local area, focus your attention more on your brand, product, and audience than on creating a flashy video. You can use the idea of going viral, however, to help you create a share-worthy video. Focus on crafting an intelligently made, tightly knit production that makes sense and, ideally, fills a need.
If you are interested in boosting the entertainment value of your production, it is possible to create an intriguing commercial or tell a compelling story in under two minutes. You can also use fresh graphics or catchy music to help draw your audience in.
Regardless of the overall size and scope of your company or consumer base, your finished video production should be polished and professional. An experienced videography and camera crew can help you throughout each step of the production process, from brainstorming and storyboarding to choosing angles and editing. An experienced crew will have the knowledge and expertise to help make your video share-worthy.
Our Orlando Video Production Company, NG Production Films, is ready to help your next video production make an impact. We offer superb filming and editing services to help ensure your resulting film is polished, professional, and incredibly share-worthy. To get started, call NG Production Films today at 877-203-2895 for a free, no-obligation consultation or simply fill out our contact form for a prompt reply.