4 Ways Quality Equipment Will Improve Your Video Production

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Video productions are a marketing investment and they do take a certain amount of capital to create. Because of this, some business owners look for ways to cut costs while planning a production, including avoiding professional production teams or using their own equipment. Unfortunately, doing so will hurt your production’s look and overall chances of success. Here are four ways that filming your next Orlando video production with quality equipment will make a difference:


  1. Superior Audio

Today, many personal cameras now have high-quality video capabilities, but audio quality is an area where most cameras have not caught up. Unfortunately, no matter how great your script is or how stunning the visuals are, viewers will are most likely to be heavily distracted by the quality of the audio. Muffled microphones are big culprits, as are uneven audio levels due to different microphones, poor placements, or incomplete steps in post-production.


In addition, filming outside comes with unique hazards such as wind noise and vehicle or pedestrian traffic. Indoor locations can be similarly loud thanks to hallway traffic and heating or cooling systems. All of these factors can distract viewers from the goal or message of your production, which will ultimately weaken it and not drive results.


  1. Visually Stunning Imagery

Although many modern cameras are much more high quality than the cameras of years past, only a skilled camera crew will know how to capture the best images. Many self-made productions fall flat due to poor lighting, weak compositions, or strange angles. Plus, many self-run crews do not take into account how a production will translate across various platforms. For example, some television screens will cut off a large border around the image. On the other hand, videos meant for social media or mobile viewing should be filmed a bit closer, while still allowing for border clearance, to ensure small details are still noticeable on a more compact screen.


  1. Professional Post-Production Editing

A full-service Orlando video production company can assist you with everything from brainstorming and storyboarding to filming and post-production editing. You want experienced, skilled workers in the editing room who know how to properly digest and compile rolls of footage into a concise, attractive production. Professional editing includes:

  • Seamless transitions
  • Audio leveling and sync-up across shots
  • Adding special effects
  • Incorporating captions, text, or graphics
  • Placing and timing voiceovers or background music


  1. Improved Image

Your actors, script, and location should all reflect aspects of your company in order to give viewers a sense of who you are. It is extremely difficult to make polished, professional-looking productions with inferior equipment. This means that having any of the uneven audio levels, poor lighting, or shaky visuals mentioned above can give viewers a negative perception of your business. The better your production looks, the more highly potential new clients will regard you. This can translate into new leads and increased revenue, giving you a better return on your investment.


As you can see, quality equipment is a must for any great video production. Our Orlando video production company, NG Production Films, has cutting-edge equipment in addition to over 15 years of filmmaking experience. We know how to make your production stand out against the competition. For a free, no-obligation consultation, call us at 877-203-2895 or fill out our simple contact form for a prompt reply.