Consumers today are taking notice of how websites are designed. The relationship between a user and a website can be a very personal one. The language and imagery used on the page will influence the relationship between the user and the site. That’s why nearly 38% of users will stop interacting with a poorly designed website. Video is quickly becoming a vital part of the web user experience. If you’re not incorporating video production into your user experience design, you could be losing out on a lot of potential customers.
What Exactly is User Experience Design?
User experience, or UX, is how a person feels when interacting with a website or an app. The goal of UX design is to make sure that a person has a positive experience when they interact with it. It’s crucial to the success of any business, and it can make a huge difference in how customers feel about your brand.
For example, if you’re designing a website, you might want to prioritize clear text and intuitive navigation so people can find what they’re looking for. Studies have shown that approximately 30% of consumers will abandon a brand they already love after just one bad experience. In comparison, nearly 92% will completely abandon a brand altogether after two or three bad experiences.
User experience design is a vital part of web and app design. This process, when done correctly, helps create products that are both practical and usable. To ensure that your website visitors are having the best experience, you need to ensure that your site is:
- Easy to Navigate
When your site checks off each of these boxes, it will be more likely that your visitors will return to your site for more information about you, your brand, and what you can do for them.
Can Video Production Really Impact User Experience Design?
How can video production impact user experience design? Can it really make a difference in how your users interact with your brand? The answer is a resounding, “Yes!”
Research shows that by the end of 2022, 82% of all consumer internet traffic will be users watching video content, and approximately 54% of all consumers want to see more video content from brands they love.
Video production has a significant impact on user experience design. In fact, it’s becoming one of the most essential parts of the design process. Video can help you connect with your customers in a way that no other medium can. Video paired with a good user interface can potentially increase a website’s conversion rates by 200%. Videos also allow you to provide context and background that would be hard to convey in written text and help you provide a more personal touch to your brand.
However, when it comes to video production and UX design, it takes a lot of planning and preparation. Not only do you need to plan out your video production and where on your site it will go, but you also need to consider how the video will impact how the site runs.
For example, longer videos can slow down your site and cause it to load slower than it should. This becomes problematic considering that a single-second delay in page response can lead to a 7% reduction in conversion. Users are also less likely to stay on a page if it takes too long to load, leading to a significant drop in user engagement and a loss in revenue.
5 Things to Consider When Implementing Video Production into your User Experience Design
Video production is a great way to add a level of interactivity to your website or app. A good video can help you build brand loyalty and increase user engagement. But before you start the production process, it’s important to consider the following:
1. Video Length
The length of your video can significantly impact your user experience design. Longer videos often require more bandwidth and can slow down the loading speed of your site. This can be problematic, especially if the site is intended to be used by users on the go. On the other hand, shorter videos can sometimes feel too brief and don’t allow users to get the background they need. To avoid these problems, keep your videos short while providing users with the necessary information.
2. Where the Video Will Located
Placing videos in a prominent place on your website is a great way to entice visitors to interact with them. However, there are times when it’s better to place videos in the background. For example, background videos can help provide a level of continuity and help to create a more cohesive design.
3. The Purpose of the Video
Understanding the purpose of your video can help you determine where it should be placed on your website. For example, a background video can be used to provide a continuous level of interaction with your visitor. Still, when it comes to a call to action, videos should be placed in the foreground. This will help your users feel like they’re being prompted to interact with your content rather than having to click on a link or press a button. This will increase user engagement and make them feel more connected to your brand.
4. The Format of Your Video
The format of your video also plays a prominent role in how your audience receives it. For example, many consumers find how-to or explainer videos to help learn about a product or service. On the other hand, if a person is looking for more information about a brand, then a video about the company, their employees, or even testimonial videos may be more effective.
Again, you’ll want to pay careful attention to where each type of video appears on your site to ensure they are the most effective for engaging your users.
5. The Quality of Your Video Production
Finally, when incorporating videos on your site, you want to ensure you share only the best quality content. While video production can be done in-house, it’s often well worth the cost to work with a professional company to ensure that your videos are of the highest quality.
Amplify Your User Experience Design with the Best Orlando Video Production Team
When it comes to your user experience design, video is a great way to amplify the value of your website. The right video can help your customers connect with your brand, understand the benefits of using your product, and build brand loyalty. By working with a professional Orlando video production team, you can be sure that you’re sharing the best content with your users and giving them the best user experience possible.
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.