If you don’t have a corporate video marketing strategy, you’re already behind the curve. Video is a powerful medium, and it’s not going away anytime soon. To stay competitive, you need to use this medium to its fullest potential and incorporate it into your overall marketing mix.
However, with so many different types of videos out there, how do you know which one to use? How do you know which one is going to be the most effective? The answer? You don’t know until you’ve taken the time to test them, and the best way to do that is to try a few different types of videos and see which ones get the best results.
Before diving into the types of videos you should try, it’s crucial to understand why corporate video production is vital to your business.
Benefits of Corporate Video Production
Video production is currently the most effective way to communicate with your customers and prospects. In fact, studies show that nearly 82% of all consumer internet traffic will be generated by videos by 2022, and that’s due to the ease of use and accessibility of video content.
Not only do videos help to enhance the overall quality of your content, but it also helps:
- create a more substantial online presence for your business
- helps you build brand authority with influencers
- can help you boost your sales
- can even increase your overall conversions
Research shows that, on average, 86% of video marketers agree that video has been an effective way to generate more leads, while 81% say that it has had a direct, positive impact on their overall sales.
For consumers, video content has been proven to be extremely helpful in helping them better understand products and services offered by their favorite brands, with approximately 94% of marketers agreeing that implementing video content into their marketing strategy has helped increase user understanding of their products and services.
Finally, with over 244.4 million digital video viewers in the United States alone, corporate video production is an outstanding way to connect with your audience and build your brand. By using video content, you can create content that is more engaging, sharable, and memorable, which in turn will help you to build a brand that is more trustworthy and one that your consumers will remember.
5 Types of Videos Corporations Should Consider Investing In
Corporate video production is an excellent way to reach your audience. It’s more effective than a text-based post or an email, and it can be a great way to show off your products or services. That said, there are a lot of different types of videos you can create.
Here are five types of videos that are worth considering when you’re thinking about corporate video production:
1. Ads/Commercials
An ad or commercial is one of the most common forms of corporate video production. These videos are typically designed to promote a product or service and are a great way to build brand awareness for your business. In fact, one of the most significant benefits of creating an ad is that it helps increase your brand awareness and build a stronger brand image online. It’s also a great way to introduce your brand to your customers.
2. Brand Stories
A brand story is a way for your brand to share a little bit of its history, background, and how it came to be. It’s a great way to showcase your company and let people know more about the products and services you offer.
When you turn your brand story into a video, you make it more memorable and accessible for people to share with friends and family. People sharing your video content gives your brand more exposure, which in turn helps you build your brand awareness online.
3. Customer Testimonials
Customer testimonial videos are a great way to showcase the incredible experiences that your customers have had with your brand. They’re a great way to build brand awareness and generate more sales.
In fact, approximately 58% of consumers who interact with a customer testimonial video are more likely to buy from that brand. That’s because when consumers watch a video featuring a customer testimonial, they’re reminded of the great experiences they’ve had with your brand, making them want to buy from you.
4. Product Demos/Launches
When consumers are in search of a new product or service, having the ability to physically see how your product or service works is a great way to help them make a decision. A product demo is a great way to show consumers exactly how your product works.
These videos are an excellent way to help people understand your product or service and can be a great way to build brand awareness for your brand. A product demo is also an exceptional way to showcase the features and benefits of your product, which will help you build trust with your customers.
Similarly, a product launch is a great way to share news about a new product or service that you offer. These videos can be wonderful in helping people understand what you have to offer and how your product or service can benefit them.
5. Social Media Videos
Finally, you want to consider social media videos into the mix when building your corporate video production strategy. These videos can be used in dozens of ways and can be a great way to interact with your customers and build a relationship with them. Social media videos can be used to:
- Introduce new products and services
- Promote new products and services
- Promote events
- Introduce new employees
- Give an insider look into your business and your company culture
- Announce new locations and so much more
Corporate Video Production with NG Production Films
Whether you’re a small business owner or a large corporation, the importance of corporate video production can’t be stressed enough. In today’s digital world, people are turning to YouTube, Facebook, and other social media platforms to learn more about the products and services they’re interested in.
As a result, having a solid corporate video production strategy is a great way to build your brand awareness and get your products and services in front of more people.
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.