[av_image src=’https://ngproductionfilms.com/zeus/wp-content/uploads/2016/08/shutterstock_62719867-1500×630.jpeg’ attachment=’4012′ attachment_size=’featured_large’ align=’center’ styling=” hover=” link=” target=” caption=” font_size=” appearance=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’][/av_image]

Is your company hosting or participating in an upcoming conference, convention, or trade show? Consider the benefits of capturing moments at the event, from keynote speakers and product demonstrations to interviews and candid shots. You can film a live event for archival purposes, but also give the footage new life by breaking it up into usable pieces. By planning ahead, you could develop several Orlando video production projects using clips from a single conference. Here are four ways to utilize footage from your next live event:


  1. Craft a Commercial


Video productions can be shot in a studio, in front of a green screen, or on location. However, your commercial will have an entirely different feel when you include candid footage from a live event. Your team can create an entire commercial using footage, or simply include snippets within a montage of other clips. If you have a wide target audience and client base, then be sure to create commercials that appeal to each group. The style of each production can change simply by slowing down transitions, showcasing a humorous presentation, or including interviews and other sound bites from the event.


  1. Create a Highlights Reel for Clients or the Media


Every conference must come to an end, but that does not mean that the event should be forgotten. Recap videos can be used in several different ways, including:

  • Shown at the end of the event as an exciting send-off
  • Distributed to news stations to generate publicity
  • Used in promotional materials to endorse the event the following year
  • Shared with clients to showcase new products, ideas, and collaborations


As you can see, this type of footage can be used during and immediately following an event as well as years down the road.


  1. Showcase a Speech Online


Did a presentation at your last conference include valuable product information? Did your CEO give a speech worth saving and sharing? Reuse this footage by including it in training materials, archiving it on your website for visitors to reference, or sharing it on social media for potential clients. Depending on the platform, you may want to post the entire video or share smaller clips over a longer period of time.


  1. Internal Advertising


Are you hoping to boost attendance rates at next year’s convention or trade show? Sharing a highlights reel or clips of the event’s breakout sessions can encourage future attendees to apply. Rather than sharing a list of events with employees, clients, and other business professionals, you will be able to show them live footage instead.


In order to reuse footage from a live event, you must have a professional camera crew there to capture every moment. Our Orlando video production company, NG Production Films, uses top-of-the-line equipment combined with over fifteen years of filmmaking experience. We will help you capture video that can be used in a myriad of ways, from promotional to training materials. To learn more about the possibilities of recycling video from your next event, call us at (877) 203-2895 or fill out our online contact form for a free, no-obligation consultation.