The summer is here, and it’s a time for relaxing getaways and exciting adventures. For anyone who owns, operates, or handles the promotional efforts for a vacation destination, this is the time of the year when sales can spike. Hotels, resorts, theme parks, tourist plazas, and other similar locations will see eager visitors rushing in – provided they know the…
There’s a special quality about something that’s new – it’s fresh, but in some cases, it’s also unfinished. A website can do a lot for an individual, group, or company provided it’s constructed properly. But even after the domain name is chosen, the hosting is secured, and the design is started, a site can seem a little empty in its…
It may have seen better days, but YouTube still remains the top video sharing site out there. Despite being rocked by 2017’s “Adpocalypse,” the platform is a go-to resource for those who plan on using videos for their hobby, business, or cause. But there are many things to consider when creating a YouTube channel. The name, the banner, and of…
The term “creative businesspeople” may be perceived by some as a bit redundant. While it’s true that many businesses associate with dull individuals and drab environments, the fact is any successful business owner has to be creative. They have to be inventive with problem-solving and innovative with their promotional techniques. Since most people who have a successful business are creative…
“Sign up here!” “Contact us today!” “Check out our online store!” These are just a few of the common calls to action marketers use to help direct content viewers to the next step of the buying final. When an organization hooks someone with good videos, they have a great opportunity. Instead of having the user simply leave the site and…
Some presentations are so great they require multiple parts. There are few media types that are as impactful in a series as videos. They can be used for many purposes, including addressing popular current events or showing off entire product lines. Working with an Orlando video production company can help anyone master the fine art of the video series and…
“Can’t-miss sale,” “big blowout,” “unmatched discounts” – almost every business has used one of these slogans or some variation of them in the past. When a business has a special going on, they have a vested interest in making sure people know about it. Not only does this ensure the company profits from the sale, but it ensures customers don’t…
Websites have to compete for users in a crowded digital landscape. This makes it even more complicated to try and excel with a business website. Not only does it have to get a user’s attention and keep it, it has to help them move through the sales funnel. While many companies use videos on their social media pages or email…
Promoting a business in the digital age requires a company to have many things in place, with great content being near the top of the list. Engaging users in a competitive digital environment can be tough – but it becomes a lot easier with professional content packed with relevant information and educational/entertaining themes throughout. Companies want to make their customers…
Advertisements, welcome messages, tips – there are plenty of applications where videos are a great choice. Many companies have taken advantage of the powerful medium of video in the digital age. Whether they’re trying to promote a product or make a personal connection, a professional-looking video can be very effective. But beyond a good camera or a responsive editing interface,…
