You’ve likely heard that video is one of the most powerful marketing tools in your arsenal. And you’re probably already using it in some capacity to promote your business. But are you getting the most out of your video content? If you’re not repurposing it, the answer is probably no. Finding ways to repurpose your video content can help you create more engaging content and increase your potential reach to new audiences, which you can start doing right now.
What Does it Mean to Repurpose Content?
When we talk about repurposing content, we’re talking about taking existing content and adapting it for a new audience or a new format. This could mean anything from creating a social media post from a blog article to turning a video into an infographic.
The important thing is that you’re taking something that already exists and making it new again. Repurposing content can be a great way to save time and resources, especially if you already have high-quality content that you know is performing well.
Should You Repurpose Your Video Content?
The answer to this question is a resounding yes! There are several reasons why repurposing your video content can be beneficial for your business. For one, it can help you reach a wider audience. When you repurpose video content, you can share it across multiple channels, allowing you to reach new people who might not have seen it otherwise.
Repurposing video content can also help you increase engagement with your existing audience. When you create new content from existing video footage, you’re giving your audience new ways to interact with your brand. This can help you build loyalty and keep people coming back for more.
Finally, repurposing video content can help you save time and resources by leveraging your existing video content for new and unique purposes. Instead of creating a new video from scratch, you can use existing content in a new format to create additional value for your audience.
5 Ways to Effectively Repurpose Your Video Content
Video is a highly versatile medium that can be repurposed in several ways. You can, for example, take a single video and create several smaller pieces of content from it. Or you can make an entirely new video from a series of smaller videos. The possibilities are endless. Here are five ways to effectively repurpose your video content to help you get started:
1. Convert Your Webinar Into Blog Posts
One method to effectively repurpose your video content is to take long-form videos, such as recorded webinars, and turn them into blog posts. This is a great way to reach a wider audience with your content and to increase engagement with your existing audience.
To do this, break down the webinar into smaller segments and create a blog post for each part. Be sure to include a link to the webinar so that people can watch it if they want to. While you can create one-off blogs for each segment, depending on the depth of information provided, you can break the video down into blog series and have multiple blog posts per series. This will help keep your audience engaged with your content and keep them coming back for more.
2. Cut Your YouTube Videos Into Reels
Another excellent way to repurpose your video content is to cut your videos into reels and share them on social media. Several major social media platforms now offer the option to create and share short-form video content in the form of reels or stories.
This is an excellent way to engage with your audience and to get your videos seen by more people. Reels and stories are typically shorter than traditional videos, so they’re perfect for sharing quick tips, behind-the-scenes footage, or other bite-sized content. And because they’re so easy to consume, they’re more likely to be watched all the way through, which can help increase your video views and engagement.
To get started, take your existing videos and cut them down into shorter segments that can be easily shared on social media.
3. Take Key Points From Your Explainer Videos and Create a Downloadable Guide
If you have an explainer video performing well, you can take the key points from the video and turn them into a downloadable guide. This is a great way to repurpose your content and provide your audience with additional value. Plus, it’s a great way to increase leads and conversions.
4. Share Your Social Media Videos on Your Website
Of course, if you have a social media video or reel that is performing exceptionally well, you can repurpose it by sharing it on your website or embedding it within a blog. This is a great way to get more eyes on your content and increase engagement with your audience. And because social media platforms are constantly changing, sharing your videos on your website or blog can help ensure that your content is always accessible to your audience.
5. Create Video-Rich Snippets for Google Search
Finally, you can repurpose your video content for Google search by creating video-rich snippets. This is a great way to increase your website’s visibility and get your videos seen by more people. Video-rich snippets are simply videos that appear in the search results when someone searches for a specific keyword or phrase.
To create a video-rich snippet, embed a video on your website, optimize it for searchability, and include a transcript of the video that directly answers the search question. If it doesn’t provide a direct answer to a question, it likely won’t appear in the snippets at the top of the search results page.
Get Help with Repurposing Your Video Content with NG Production Films
These are just a few of the many ways you can repurpose your video content. And while you can certainly do it yourself, if you need help figuring out where to start or don’t have the time, you can always get help from a professional video production company like NG Production Films.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.