With the rise of video and live streaming comes a new challenge: how do you get your videos found? No, it doesn’t come down to luck. It comes down to having the right combination of video production skills and marketing know-how. With each skill set, you can create searchable videos that will get your content seen by the right audience.
What are Searchable Videos?
Searchable videos are online videos found through search engines like Google, Yahoo, Bing, and YouTube. Video usage has exploded in the last few years. According to recent studies, approximately 17% of internet users between 18 and 25 watch over 20 hours of video content each week. While many of these users often find videos by scrolling randomly through social media, users of all ages are spending more time searching for specific video content.
Searchable videos are those that are indexed by search engines. Search engines index all the text and metadata on a video and store it in a database. When a user searches for a specific topic, the search engine will match the metadata in the video with the metadata on the search engine index. The video will be displayed to the user if the metadata is the same. If the metadata is different, the video will either be displayed much farther down the search results or not displayed at all.
With all the effort your teams put into the video production process, you want to make sure that the video is searchable.
Why are Searchable Videos Important?
Internet users are searching more with specific interests in mind. While written content is fine, videos are often the preferred medium for learning something new or exploring a new topic. While written content is still a viable and vital part of your marketing strategy, studies show that the average person only retains about 10% of what they read the first time they read it. However, video viewers retain about 95% of what they watch.
Creating searchable videos is essential for several reasons. First, it allows you to reach a wider audience with your content. People searching for specific topics are more likely to find your video if it is searchable. Second, it allows you to target a particular audience with your content. For example, if you are creating a video on how to start a business in Orlando, you can target potential business owners in Orlando with your video by using searchable keywords in the title and description, including terms such as business, startup, and Orlando.
By properly optimizing your video, you can increase the likelihood of being found by people searching for your specific content. This will lead to more people watching your video, greater brand exposure, and more engagement from an audience that is highly interested in your industry or niche.
Video Production Tips: How to Make a Searchable Video
Video production is one of the best ways to engage your audience and build authority on a specific subject. But one of the biggest challenges of video production is creating content that search engines will find. After all, if you can’t be found, you can’t be watched. Here are six steps to help you make a searchable video:
1. Know Your Audience
To make a searchable video, you need to know your audience. Not all video content is created equal, and understanding your audience and where they spend their time is crucial to creating a searchable video. If you don’t know your audience, you may end up creating content that is not relevant or posting the video on a platform that won’t reach your intended audience.
2. Conduct Keyword Research
Keyword research is the process of finding and analyzing the words and phrases people use when searching for information on the internet. By understanding what keywords your audience uses, you can optimize your video for those keywords and increase your chances of being found in a search engine.
3. Choose the Proper Video Hosting Platform
The next step in making a searchable video is to choose the right video hosting platform. This is important because your chosen hosting platform will determine how your video appears in search results. For example, if you host your video on YouTube, it is more likely to appear in Google’s search results.
4. Choose a Thumbnail for Your Video and Optimize It
A thumbnail is a still image that represents a video. It is the first thing people see when they search for a video, and it will determine whether or not they click on your video. That’s why it’s essential to choose an eye-catching thumbnail that represents your video’s content.
You also want to take the time to optimize the thumbnail properly. When you upload your thumbnail, you’ll see a section where you can add a description, title, and keywords. Make sure to include relevant keywords and phrases in each section.
5. Optimize Your Video Title, Description, and Tags
When it comes time to upload your video to the appropriate hosting site, you’ll want to make sure you are taking the time to consider your title, video description, and any additional tags you want to add. Search engines will index this information and use it to determine how relevant your video is to a particular search.
If you want to rank for a particular keyword (or phrase), you’ll want to make sure that your video is optimized for that keyword or phrase by including it in an engaging title, informative description, and relevant tags.
6. Consider Embedding Your Video on Your Website and Include a Transcript
Once you’ve uploaded your video to a hosting site, the work isn’t necessarily done. Several other steps can help your video rank better in search results. One of the easiest ways to increase your search engine ranking is to embed your video on your website or blog and include a written transcript.
This transcript (if properly optimized) can help your video rank better in search results using traditional SEO techniques.
Get More Video Production Tips from Orlando’s Premiere Video Production Company
When ranking your videos in search engines, there are several factors to consider. From choosing the right thumbnail to optimizing your title and description, you can take several steps to ensure the right people are seeing your videos. By following the tips above, you can ensure that your videos rank higher in search results and reach the right audience.
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.