Viral videos significantly boost brand recognition and exposure. A perfectly crafted video can take your real estate business to the top, placing your brand in front of a broader audience of potential clients. However, creating a viral video can be quite challenging.
To increase the chances of achieving the coveted viral status, you must first understand your target audience, create a unique, high-quality product, and take advantage of social media optimization techniques. Work with a reputable Orlando video production company to boost the likelihood of success.
Continue reading to learn more about how to create viral real estate videos.
Storytelling
Viral videos rely on storytelling to capture the attention and emotions of viewers. This technique uses a relatable narrative to guide viewers through their pain points, establish an emotional connection, and highlight an effective solution.
Before you start putting together a compelling story, identify your target audience. You must understand their dreams, pain, desires, and fears well. Use this information to make the content as relatable as possible. For instance, if you target families, your video can feature a scene with kids playing in the yard.
These types of videos capture the attention of viewers with their strong story arc. Instead of simply recording a property tour, consider following the “a day in the life” narrative. Use this approach to show viewers what it would feel like to live in that house and/or community. Here, you can capture fun family gatherings or charming neighborhood activities.
To establish an emotional connection with the audience, use triggers, such as slow motion — which visually highlights specific feelings.
Add music to complement what is happening in the video. The right tune can evoke strong emotions viewers associate with everyday occurrences.
Professional-Grade Production
Boost the chances of your real estate video going viral with a quality production. Make your content stand out by producing high-quality videos. For top-tier video content, follow the steps below.
1. Equipment
You need quality equipment to create a viral real estate video. Take the time to find a durable, high-resolution camera. You will also need to have several accessories, including microphones and stabilizers.
2. Lighting
Proper lighting will help you capture the most alluring footage of the properties you are selling. You can rely on natural lighting where possible. However, since you can’t always rely on sunlight to capture the best interior and exterior shots, consider getting a ring light or something similar. Use artificial lighting to illuminate dark corners and spaces and eliminate unwanted shadows.
3. Editing
Video editing is essential in creating top-quality videos that feel resonant and cohesive. You can reinforce visual effects, sound design, and emotion through editing by creating color grading and transitions. Use video editing to refine the structure and pacing of your video and transform the raw footage into a compelling story.
Heighten emotion and create a deeper connection with the audience through subtle ambient noises and layered sound effects.
Set the mood using color-grading. For instance, you can create a heartfelt scene by adding a warm glow to the video.
Lastly, you can give scenes an engaging feel with the help of dynamic transitions, slow-motion sequences, and perfectly timed cuts.
4. Jaw-dropping Views
Viral videos feature breathtaking views and unforgettable shots. With that in mind, consider improving the quality of your content with some perfectly captured drone footage. Make sure it is legal for you to use a drone the way you intend to before splurging on one.
Remember to capture great shots of the property’s key features, including luxurious bathrooms and modern kitchens. Emphasize the details of the features using close-up shots.
Social Media Optimization
Viral videos are optimized for social media domination. If you want your real estate video to go viral, optimize it to boost discoverability and shareability on various social media platforms. Social media optimization best practices include:
- SEO Optimization: Organically direct viewers to your video with Search Engine Optimization. Take the time to identify and research the terms and phrases your target audience uses to find what you offer online. Add these keywords to your video’s tags, description, and title.
- Sharing Settings: Boost the chances of your real estate videos for social media going viral by making them easily shareable. Upload and share your videos on platforms that support reposting. Remember to tweak the privacy settings for easier sharing.
- Calls-to-Action: Address your viewers in the video and through captions to enhance engagement. Use a perfectly placed call-to-action to encourage the audience to comment and share the content.
- Platform-specific Durations: Different social platforms have different policies on the optimum supported video length. Find out this information and ensure you only upload videos that match these requirements.
- Attractive Thumbnails: The thumbnail is the first thing people see when encountering your videos. Capture the attention of viewers and draw them in using professional-looking images. Simplify your work by creating thumbnails using screenshots from the video.
- Transcripts: You can boost your video’s search engine optimization and make it more accessible by adding a transcript. This added feature makes the video searchable and accessible to a broader audience.
Add Creative and Unique Elements
Adding unique elements to your real estate video will make it stand out from the existing content even more. For instance, you can research the latest social media trends and incorporate them into your real estate video ideas to make each production more relevant to what is happening now.
Start Creating Viral Real Estate Videos Today!
In today’s digital space, video is king! A well-crafted real estate video can go viral and propel your business to the top of the pile when it comes to attracting potential clients.
You don’t have to be a professional videographer to create high-quality real estate videos capable of going viral. All you need is some preparation, a good story, quality equipment, and social media optimization skills.
If you don’t have the time or resources to create viral videos yourself or prefer to leave this work to qualified professionals, reach out to a professional video production company.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
