As the video marketing industry continues to evolve, it’s important to stay up to date with the latest video production trends. 2023 is shaping up to be an exciting year for video production. New technologies are being developed, and existing technologies are getting more sophisticated. From the rise of 8K resolution to the use of virtual reality in video production,…
Company culture is the set of beliefs, values, and behaviors that make up an organization’s identity. It’s what makes your company unique and is the foundation for how your employees interact with each other and with your customers. A strong company culture can give you a competitive advantage, improve employee retention and engagement, and make your company a great place…
There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter…
Have you recently scrolled past a video on your favorite social media site only to notice that the sound is off? You try clicking on the video to turn the sound back on, only to realize that the video you’re trying to watch is silent. A silent video is a video that does not rely on sound to communicate its…
Producing quality videos can help any organization in or around the Orlando area. From the most bustling corporation to the grassroots nonprofit, all types of businesses and groups can benefit from having great video content. Everyone knows how important quality is. High quality videos attract attention and facilitate engagement, while low quality videos do the opposite. But what about quantity?…
At busy organizations, sometimes the workloads can vary. This is even true in individual departments. Take the marketing department, or maybe even more specifically, the video marketing department. Sometimes work may be flying in, other times it may come very sparingly. When projects are plentiful, it’s good – it’s better than not having any work to do and making little…
A business is only as good as its core team. The managers, the key carriers, and the employees at every level of the hierarchy are integral to the company’s success. This is why most companies put a lot of thought and effort into their hiring practices. Having the right person for the job is crucial to getting that job done…
As the weather gets warmer, many people start to head outside to enjoy the sunshine and get some fresh air. For many, this means going to the park, the beach, or the pool. And while enjoying these natural environments is a great way to rejuvenate and relax, it can also be an excellent opportunity to capture some great video footage…
Spring is in the air, and with the new season comes new opportunities to boost your marketing and sales. This is the perfect time to take advantage of spring’s freshness and natural beauty to create some of the most eye-catching marketing campaigns you’ve ever done. A new spring video marketing campaign can help you capture the season’s essence and build…
Video marketing has developed into a highly sophisticated field. As the industry grows, marketing teams will need to keep up with the latest video marketing trends to stay relevant and ensure effective video productions. As more and more consumers turn to video as a primary way to connect with brands, the marketing industry has begun to recognize the power of…
