Viral videos are becoming an integral part of the modern marketing strategy, with digital marketers and influencers turning to video production to make a greater impact on their audience. With roughly 82% of the global internet traffic coming from videos in 2022, simple video production isn’t enough to stand out. The vast potential of going viral is attractive to people…
Most people trust what customers say about a company more than what these companies say about themselves. As a result, consumers are likely to spend more with companies with good customer testimonial videos. Experts believe they are a gold mine waiting for someone to tap. While a company may know its stuff and honestly advertise itself as such, it only truly…
As the video marketing industry continues to evolve, it’s important to stay up to date with the latest video production trends. 2023 is shaping up to be an exciting year for video production. New technologies are being developed, and existing technologies are getting more sophisticated. From the rise of 8K resolution to the use of virtual reality in video production,…
Company culture is the set of beliefs, values, and behaviors that make up an organization’s identity. It’s what makes your company unique and is the foundation for how your employees interact with each other and with your customers. A strong company culture can give you a competitive advantage, improve employee retention and engagement, and make your company a great place…
Employee onboarding is the process of orienting and acclimating new employees to your company’s culture, values, and expectations. It can be a daunting task, but with the right preparation and execution, you can set your new employees up for success from day one. A vital component of a successful employee onboarding program is employee onboarding videos. These videos can introduce new…
There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter…
Video production is a complex process involving many different moving parts. One of the biggest challenges is finding the right talent to get the job done. Not only do you need producers, directors, and camera operators, but you’ll also need someone who can edit your footage on the fly and an audio engineer to capture great sound. With the right…
Video is the future of content marketing. Marketers are creating more videos than ever and for good reason. Studies show that roughly 92% of video marketers believe it’s integral to their overall marketing strategy. Video production is quite common today, and it’s a great way to capture the attention of your target audience. However, it’s essential to research your options…
Have you recently scrolled past a video on your favorite social media site only to notice that the sound is off? You try clicking on the video to turn the sound back on, only to realize that the video you’re trying to watch is silent. A silent video is a video that does not rely on sound to communicate its…
Video is one of the most effective content types for marketers. It’s a medium that’s incredibly engaging and can increase brand awareness and customer conversion rates. However, video is also a very time-consuming content type to produce. There are a lot of moving parts to creating a great video, with many steps involved in the process, from writing scripts to…
