Understanding the Value of Video Productions

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Compared to the cost of running a print advertisement, having to set aside the necessary funds for a video production may seem daunting. However, video productions are an investment, and the return on that investment can be huge. If your Orlando video production is high quality and purposefully made, the video will be worth much more than the money you pay for it. Here are several points that may help you understand the value of video productions:


Company Branding


Video productions help build brand recognition, but they also establish what your company does and what it stands for. Use productions as a way to establish and improve your image, building the trust of consumers along the way. The idea is to leave a great first impression in their minds and strengthen that impression with each new production. Highlight special products or services, and make sure each video reflects your company’s personal style or voice.


Extend Marketing Reach


There are so many places to use video today, giving you a plethora of placement options. Consumers can still be found using televisions or desktop computers, but laptops, tablets, and smartphones have changed the digital marketplace. Uploading your production to multiple online platforms is an easy and cost-effective way to extend your marketing reach and access thousands of potential new leads.


Generating and Converting Leads


As more people begin to see your commercial or video product, how can you convert those new leads? First of all, make the video eye-catching. Producing visually stunning material will expand your marketing efforts by grabbing consumer attention. Include compelling content and try to connect with your audience on a personal level. Finally, make it clear why viewers should choose your company over a competing source of products or services.


Building Credibility


Use video productions as a way to establish your company as an industry leader in the field. Consider producing not only commercials but educational projects as well. Use video to answer questions, show strengths, and build connections, while including any information about experience, training, or specializations. In addition to commercials, video can be used for internal use or for high-profile clients. Creating interesting and engaging training videos and product demonstrations today will give both employees and clients a boost of confidence in your company and brand.


Capturing an Event


Professional, live Orlando video production can record any event, such as a short but vital meeting, daylong conference, or multi-day convention. The resulting footage can be stored as is or reused in a multitude of different ways, including:

  • Increasing and strengthening archival footage
  • Capturing events for those who could not attend
  • Clips used in commercials or other marketing materials
  • Share keynote presentations with colleagues and clients
  • Utilize short clips in webinars, conferences, and other presentations


Imagine these possibilities and more, and it’s easy to see how capturing live footage can increase the value of your production exponentially.


Expertly Executed Productions are Worth More


Take the time to research and book a high-quality film crew in your area. The crew’s expertise will translate directly into the success of your production. They will understand the ins and outs of the local market and how to create a production that will resonate with your target audience. Let your crew show you everything they know about filmmaking, and you won’t be disappointed by the resulting production.


Are you ready to invest in a new video project? Our Orlando video production company, NG Production Films, will work to increase the value of your video. For a free, no-obligation consultation, call us at (877) 203-2895 or fill out our online contact form for a prompt reply.