Sponsored – it’s a small term that appears on many posts people see on Facebook, Twitter, and other social media platforms.

Now, content like this is making its way across search engines as well. There are promotions designed for dedicated websites, too, all set up so companies can pay to promote their content and only be charged when the user clicks.

Since money is a part of this equation, the company that has invested in sponsored promotions likely want to use the most engagement-conducive content possible. Videos are great for this, and enlisting the help of an Orlando video production company can help a business get more out of pay-per-click (PPC) campaigns.

When Engagement Matters the Most

For many people, advertising campaigns are about views and views alone. But for companies using it as an advertising tool, it is about engagement.

There’s plenty of engagement types out there a company may strive for. They may want to get more comments and make their page look more active to newcomers. They may want to boost their main website’s traffic by transferring users, as their main site likely has paid ads on it.

But the main thing many companies strive for with PPC promotions is sales. While they aren’t likely to sell their products directly from a social media platform, the platform can certainly be used to link buyers to product pages. And for paid ads on search engines, success rates are even higher.

Videos that are well-made will have a higher success rate of driving engagement, no matter the type of engagement a person aims for.

Videos Compared to Other Types of Content

Paid ads are full of pictures, paragraphs of text, and one-liners intent on grabbing a user’s attention. But at a point, these types of media can have the opposite effect. They’re used so often they lose their appeal.

Videos, in contrast, are a bit harder to make. But because of that, they’re used less often and can have a greater chance of getting a user’s attention. For a sponsored promotion that has money put behind it, it is a wise move to use the best attention-grabbing content out there.

Many companies shy away from using videos simply because they lack the equipment, the time, or both. An Orlando video production specialist can help with this issue, and make it easy to produce regular video content that looks high-quality and achieves good results.

Bringing in Orlando Video Production Pros

PPC promotions are some of the most cost-efficient and helpful types of ad strategies out there. Maximizing the reach of these platforms with high-quality video content is much easier by outsourcing the production process.

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production for PPC campaigns. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no obligation consultation at 877-203-2895 or fill out our contact form for a prompt reply.