Video marketing has developed into a highly sophisticated field. As the industry grows, marketing teams will need to keep up with the latest video marketing trends to stay relevant and ensure effective video productions.

As more and more consumers turn to video as a primary way to connect with brands, the marketing industry has begun to recognize the power of video. Video has become an integral part of marketing strategy, and companies are turning to video production companies to help them develop effective video content. As video continues to evolve and adapt to the changing needs of consumers, video marketing trends will evolve and adapt as well.

Video Marketing: Here’s What the Research Says About the Medium

Video marketing has a significant impact on consumer behavior and purchasing decisions. Research has proven that video marketing directly affects consumer attitudes, opinions, and purchasing decisions.

With approximately 84% of consumers saying that they have been convinced to make a purchase after viewing a video and further research showing that by the end of 2022, video content will account for nearly 82% of all online traffic – it’s clear that video is an integral part of a modern marketing strategy. However, video is far from a universal solution. Certain types of videos are better suited for specific purposes and can vary in effectiveness depending on their format, length, and subject matter.

Video marketing research shows that some of the most consumed video content includes:

  • Explainer videos (74%)
  • Social media videos (68%)
  • Presentation Videos (50%)
  • Video testimonials (46%)
  • Video ads (42%)
  • Sales videos (41%)
  • Product demos (40%)

Video marketing has become an indispensable tool for marketers in almost every industry. From small businesses and startups to large corporations, video has proven to effectively connect with consumers and promote products and services.

Video marketing has the unique ability to reach consumers in an immersive and personal way, making the medium an attractive option for consumers and a powerful tool for marketers.

As the marketing industry continues to grow and adapt to the changing needs of consumers, industry leaders will need to keep up with the latest video marketing trends. These trends will help marketing teams to stay relevant, evolve their current strategies, and develop new ways to reach consumers. Below are three video marketing trends that will continue to shape the industry in the years to come.

Video has become an indispensable part of social media. Nearly all social media platforms allow users to share videos, and many of the most popular social media apps, such as YouTube, TikTok, and Snapchat, are fueled almost entirely by video content – with non-video platforms such as Facebook, Instagram, and Twitter adding their own video features and capabilities.

With approximately 500 million users using Instagram stories/reels daily, with another 500+ million users using Facebook stories daily, marketers are approaching social media in a new way. Instead of sharing individual posts, marketers are turning to video content to tell stories and convey messages. This allows marketers to create engaging content that audiences can consume in a short amount of time. This also gives marketers the ability to share multiple videos simultaneously, providing users with a more immersive experience.

2. Vlogs are Making a Comeback

Video blogging has become a popular format for marketers looking to share their personal stories and connect with their audiences on a deeper level. Vlogs allow marketers to share their own experiences, showcase their products and services, and provide customers with an inside look at their business.      

Vlogs also provide an opportunity for brands to build a more personal connection with their customers, which can help them to maintain a higher level of brand loyalty and improve their overall brand perception. This can be particularly important for small businesses and startups, which often have limited resources and limited access to the spotlight. By sharing their stories and experiences, brands can build a more authentic connection with their customers.

3. Silent Videos

In the past few years, marketers have been experimenting with the use of “silent videos,” or videos that do not have any audio. Believe it or not, research shows that nearly 85% of videos on Facebook are watched without sound, and for a variety of reasons, including:

  • Simply scrolling through their feed
  • Consumers have a negative reaction when ads play loud sounds unexpectedly
  • Scrolling in public places where loud videos shouldn’t be going off, etc.

Silent videos are an excellent way for marketers to make the most of their video content. While many marketing teams have adapted to these silent views by adding captions to their videos, the best silent videos don’t require sound to be understood. By creating videos that provide clear messaging and don’t rely on audio to be understood, marketers can increase the number of people who watch their videos – and can improve engagement levels as a result.

Enhance Your Video Marketing with Help from Orlando’s Premiere Video Production Team

The world of video marketing is constantly evolving. To stay relevant, marketing teams must continue to find ways to create engaging and compelling videos that will resonate with their target audience.

Unfortunately, too many brands take on the mindset that what works for others will also work for them. The truth is that each brand and industry is unique, and the only way for marketers to be successful is to create a marketing strategy tailored to their unique needs and goals.

Sure, while some brands can create compelling video content in-house, having a team of skilled video production professionals can help to ensure that your videos are top-notch and will ultimately increase your return on investment.           

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.