As the weather gets warmer, many people start to head outside to enjoy the sunshine and get some fresh air. For many, this means going to the park, the beach, or the pool. And while enjoying these natural environments is a great way to rejuvenate and relax, it can also be an excellent opportunity to capture some great video footage for your marketing or promotional purposes. With a bit of creativity and a bit of hard work, you can create engaging and high-quality videos that will capture people’s attention and keep them coming back for more.

However, it’s essential to understand that while summertime is a great time to shoot outside, it also presents several unique challenges that you’ll need to be prepared for. So, before diving into summertime video production tips, it’s essential to look at the challenges you may face when taking your video production outside.

What Makes Summertime Video Production So Challenging?

The great thing about shooting outdoors is that it provides an endless supply of unique and beautiful backgrounds that can help to enhance the quality and feel of your videos.

When you’re capturing your videos indoors, you’re often limited to using the same backgrounds over and over again. Shooting in nature gives you the ability to capture a variety of unique and beautiful backgrounds that can help to enhance the quality and feel of your videos.

On the other hand, shooting outdoors also means that you’ll need to be ready to handle a wide range of weather conditions, which can make things difficult when you’re trying to capture your videos. For example, too much sun can cause your video footage to become too bright and washed out, which will make it difficult to see and edit. Should the day be scorching, you also run the risk of your video footage becoming distorted and degraded.

Beyond the weather, another thing to think about when shooting outdoors is the time of day. While it’s possible to capture some excellent video footage at any time of day, there are several challenges that come with trying to capture videos at different times of the day – from awkward shadows to harsh lighting.

5 Summertime Video Production Tips to Get You a Stunning Shot

Video production can be intimidating for those who are new to it, but it doesn’t have to be. With the right tips, you can produce a great video that stands out from the competition.

Considering an outdoor photoshoot? Here are five summertime video production tips to help you get the perfect shot:

1. Make the Most of Your Natural Lighting

One of the biggest draws of summertime video production is the opportunity to shoot outside and capture some beautiful natural light. This can give your videos a unique and refreshing feel, which is sure to keep your viewer’s attention.

However, trying to find the perfect lighting situation can be difficult. You want to be sure you choose locations where the light is beautiful, but you also want to ensure that the light is balanced and won’t cause your video to become too bright or washed out. To get the best shot possible, you’ll want to find a location that provides a combination of both direct and indirect sunlight. This way, you can use the direct sunlight to create a beautiful and intense spotlight for your subject, while using the indirect sunlight to help fill in the shadows and create a more balanced overall effect.  

2. Shoot During the Magic Hour

The magic hour is that time just after sunrise and just before sundown when the light is just right. Many professionals believe that this is the best time of day to shoot videos because it provides the best combination of light and backdrop. During the magic hour, the light is soft and diffused, which helps to create beautiful and dramatic video footage. However, because the light is still low on the horizon, it doesn’t create those harsh shadows that you get when the sun is higher in the sky.  

3. Shooting Outdoors on a Cloudier Day Can Be Beneficial

Shooting outdoors on a cloudy day may not seem like an ideal situation. However, it can actually be beneficial to your videos. When the sunlight is diffuse, it won’t create those harsh shadows that can make it difficult to see and edit your videos. Instead, you’ll be able to create a more balanced and professional-looking video.        

Of course, that doesn’t mean you have to shoot on days with heavy cloud coverage, such as days that threaten rain or adverse weather. Instead, aim for a day that has steady but light cloud coverage.

4. Shooting Video in Open Shade Can Help Minimize Odd Shadows

If you don’t want to wait for a day with light cloud coverage, you can always plan ahead by finding a location with plenty of open shade. The goal is to try and eliminate any harsh shadows that may be cast by direct sunlight that could distort a subject’s features. By using open shade, you can help to minimize the impact of these odd shadows.

5. Sometimes, Your Ideal Outdoor Shot May Require and Indoor Video Set

Sometimes, you may find that the ideal outdoor video production location isn’t going to be possible. This can be a bummer, but there are still plenty of ways to get the incredible shots you desire. For example, if you find yourself shooting indoors, you can still use the same techniques and tips to help you create great videos. Just be sure to adjust the lighting and other factors to create the best shot possible, regardless of where you are filming.  

Summertime Video Production Done Right with NG Production Films

Summertime is a great time to be a video producer. Not only can you shoot outdoors and capture some beautiful natural light, but you can also incorporate some unique video production tips to help your videos stand out from the crowd.

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.