Sometimes a business must go through major changes to continue being successful. A brand helps businesses maintain a recognizable image, and allows customers to identify the business more easily. However, a company may sometimes decide to rebrand entirely. This can involve getting a new name, a new slogan, a new mission statement, and more. Such a major switch can be…
No business can be an expert at everything simultaneously. Even a company with unmatchable expertise in their field may fall short in certain other areas. Unfortunately, these areas are vital for managing an organization. One skill that falls into the category is video production. Though it wasn’t always as valuable, the digital age has helped companies see the true value…
