Creating a commercial for your business can be fun and very rewarding. It gives you the opportunity to showcase your company, raise brand awareness, and engage potential customers. If your company is a car dealership, you’ll most likely want to target people looking for a car in your area. In order to be the most effective, follow these general guidelines…
Before recording any footage in a video production, a director has to frame the shot. The purpose of framing is to determine what the camera will capture and what the viewer of the video will actually see. But what exactly is it, and what are the most common types of shots? As mentioned above, framing is about what you want…
Video editing is the point where your story comes together and is the last step in the video production process. Throughout the shooting of your film, you should consider how you want your shots to be organized so that when you begin the editing, it will be easier to piece your shots together. The goal is to create a visually…
Video blogging, known commonly on the internet just as “vBlogging,” is a form of blogging in which the medium utilized is video. vBlogs often combine embedded video with supporting text, images, and other metadata, but they can also be employed by themselves. vBlogs are extremely popular on YouTube, where popular bloggers upload daily. vBlogs for corporate use often take advantage…
A professional video camera is a high-end recording device that is used in professional video productions in which the quality of the finished piece is of utmost priority. There are multiple types of professional cameras, including studio cameras, ENG cameras, EFP cameras, and remote cameras. Studio cameras were originally created for the purpose of filming within a controlled studio environment.…
You may not have heard the technical term before, but you’ve undoubtedly seen it on television: electronic field production (EFP) is a television production industry term for video production that occurs in “the field”—a location outside of a formal studio and is instead in a special venue. EFP is most commonly used for pre-award show parties, concerts, news interviews, political…
At NG Production Films, we take pride in our video production services, our hard work and dedication is what has perfected our skills to give our clients nothing but the best. Sometimes, however, someone will attempt to do the filming on their own before they hire a professional. This isn’t necessarily a bad thing, but when you don’t know much…
Sure, Orlando is a technology hub—as such, there are countless video production companies in the area. However, there’s only one correct choice when planning your next video production: NG Production Films. What makes us different from the competition? Firstly, we offer countless services not offered from typical video production companies. In addition to video production services such as commercials, live…
You may have heard the term “media buying”, but what is it? Without effective media buying strategies, the time and money you put into your video production may not receive the airtime it deserves. Media buying is a sub-function of advertising management. Essentially, it is the procurement of media real estate at optimal placement and price for an advertisement or…
Infomercials give entrepreneurs the chance to tell the story of their product and allow you to not only say what your product does, but also to show how it works. Infomercials generally bring in revenue of $91 billion per year in sales, and one successful spot alone can generate more than $40 million in sales within only three months! Successful…