A picture’s worth a thousand words – or at least, it used to be. When it comes to real estate marketing, there is no shortage of options for agents. However, the days you could simply post a few photos in a newspaper listing are long gone. These days, it’s all about real estate video production.
In this digital world, standing out from the competition is getting harder than ever, especially with posting and sharing real estate listings. However, with the rise of video marketing, real estate agents have a unique opportunity to stand out and make a positive impression on their potential clients.
What is Real Estate Video Production?
Real estate video production is the online marketing technique that allows real estate agents to create, edit, and share their own videos on their websites and social media platforms. This can include videos of properties, open houses, and even video testimonials.
With video marketing, real estate agents can show prospective clients what their home would look like, what their neighborhood is like, and what their community has to offer.
Can Real Estate Agents Benefit From Video Production?
Absolutely! Video is currently ranked as the number 1 type of content marketers use to sell products and services. Even better, studies show that real estate listings that utilize video marketing can receive approximately 403% more inquiries than those without video.
Further research shows that approximately 39% of homebuyers used websites with embedded video content during their home buying journey, and nearly 56% [cb1] of them felt those videos were “very useful.”
5 Tips and Tricks for Real Estate Video Production
Real estate videos are a great way to get your business in front of potential clients. But like any kind of video, they can be intimidating. By following these tips, you’ll be able to make your first real estate video a success.
1. Video and Slideshows are Not The Same
While this may sound a bit rudimentary, it’s more important than you may think. Unfortunately, many budding real estate agents who want to dive into video marketing simply believe they can take a few photographs and put them into a video slideshow and call it a day.
The truth is, that is not the case.
Videos are well choreographed, highly engaging, and have a clear narrative. Slideshows, on the other hand, are a bit more lo-fi. They are quick, they are easy, and they don’t require much editing.
A proper real estate video needs to be warm, inviting, and engaging. You need to tell a story that your buyers will relate to, which will encourage them to take action – something a simple slideshow video can’t do.
2. Lighting is Crucial
As with any video production, lighting is vital to the outcome of your real estate video. Plus, real estate videos are a bit trickier than other types of videos.
This is primarily because you need to capture both the inside and outside of a property, and that involves a lot of back and forth between natural and supplemental lighting.
With the right lighting, you can make any space look great. However, if there is too much lighting, it can make a property look cold, sterile, and unappealing. So, you want to strike that perfect balance between the two to make your listing appealing to prospective buyers.
3. Know Your Buyers
When it comes to real estate, you need to know your buyers. You need to know who they are, what they like, and what they’re looking for in a home.
This will give you a perfect clue on what type of video you should create. For example, if your buyers are young professionals seeking a home with high-end amenities, you can create a video that showcases those amenities.
Or, if your buyers are older couples looking for a simpler home, you can create a video that highlights the home’s small but nice features.
This is very important because you want to build rapport and create a connection with your potential buyers.
4. Check Out Your Competitors
Researching your competition is one of the most important things to do before creating your video. This will give you an idea of what content they’re creating, what they’re selling, and what kind of video production they’re doing.
You want to make sure that your video is unique and that it’s going to be something that your competition can’t replicate easily. This will also help guide you to what is working and what isn’t for those in your area, ensuring you’re not wasting your time on something that will not be effective.
5. Play on Buyer’s Emotions
Finally, when creating your real estate videos, you want to make sure that you’re playing on buyers’ emotions as much as possible.
This is why you need to know who your audience is and what they are looking for in a new home. If they are looking for a family home to raise children in, you want your video’s narrative to be warm and inviting. If they are looking for a home with a lot of space and a feeling of community, you want to create a video that highlights the neighborhood and events that may bring the local community together.
The more you can play on buyers’ emotions, the more you will be able to engage them.
Real Estate Video Production Done Right
Great video content is a key part of any successful real estate marketing strategy. However, to get the most bang for your buck, you need to know how to produce and market a real estate video properly.
This is where video production companies like NG Production come in. NG Productions has a team of experts who can take your real estate video and ensure that it is the perfect product for your audience.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
