Video is a powerful tool for content marketing. It’s a great way to showcase your brand in a memorable way, and it can be a boon to engagement if you know how to use it properly. If you aren’t quite sure if video production is worth the investment for your brand, then you’ll want to see what the numbers have to say!
However, before diving into the video marketing statistics, let’s touch on why video production is an integral part of a strong digital marketing strategy.
Should You Invest in Video Production for Your Brand?
Video marketing is an effective way to get your business noticed. It can help build your brand’s reputation, generate more sales, and improve your SEO. However, creating video content can be a time-consuming and expensive process.
Luckily, there are companies out there that will create video marketing campaigns for you, providing you with the high-quality content you need for a low cost.
Whether you’re working on video production in-house or choose to invest in a professional video production team, you’ll want to make sure you’re getting the most for your money. To help you determine if video production is worth the investment for your brand, we’ve pulled together a list of video marketing statistics to keep in mind. However, a few additional reasons worth considering include:
- Can help boost conversion rates
- Video encourages social sharing
- They influence buying decisions
- Videos tend to rank higher in search results
- Increase traffic to your website, and more
5 Video Marketing Statistics Worth Knowing
If your team has been on the fence about whether or not video production is worth the investment, you’ll be interested in the following video marketing statistics.
Not only do they prove that video marketing is popular amongst marketing teams across industries, but they prove that video content is well worth the investment:
1. 83.3% of all U.S. Internet Users Accessed Video Content in 2020
With video content dominating the online marketing landscape, it’s no wonder that so many brands are investing in their own video production. In fact, approximately 83.3% of all U.S. internet users are accessing video content as of 2020.
With the rise in mobile device use, it is no surprise that approximately 63% of all digital video usage happens on smartphones. However, approximately 56% of video consumption happens on smart TVs as well.
2. 86% Of Businesses use Video as a Marketing Tool
Video marketing is widely used by businesses to market their products and services. In fact, 86% of companies use video as a marketing tool. This shows that video marketing is an effective way for brands to connect with their customers.
It also shows that video content is well worth the investment. Not only does video content help businesses connect with their customers, but it also shows that video marketing is an effective way for brands to tell their stories.
Video marketing can be used to knock down walls and provide a deep sense of transparency between a brand, its employees, and its consumers. It can also be used as an educational tool to help build brand authority and educate the masses.
3. 92% of Marketers that Use Video Say It’s an “Important” Part of Their Strategy
Video marketing is a crucial part of many marketers’ digital strategy, with 92% of marketers that use video saying it’s an “important” part of their strategy.
That’s because video allows brands to tell their story in a unique and engaging way while still providing their audience with the relevant information that they are searching for.
Essentially, it provides consumers with a more interactive experience, allowing them to learn more about a brand and its products or services while also being able to visualize what the brand is talking about.
4. Over Half of Consumers (54%) Want to See More Video Content from Brands
Video consumption is a daily activity for most consumers. With reports stating that the video consumption per day (globally) stands at around 84 minutes, it comes as no surprise that consumers actually want to see more video content from brands.
Research shows that 54% of consumers want to see more videos from the brands they do business with. Not only is video content easier to consume for a great majority of users, but it provides brands with the opportunity to demonstrate their value and show a different side of themselves that consumers may not otherwise see.
Video content that your audience may want to see include:
- Explainer videos
- Customer testimonials
- Product hype videos/announcements
- Live Q&A sessions
5. 88% of Video Marketers are Satisfied with the ROI of their Social Media Video Efforts
Some argue that video marketing truly has taken off due to the increased use of social media amongst consumers. And it’s easy to see why so many marketers have made the jump to video. After all, 88% of video marketers are satisfied with the return on their social media video efforts.
Videos on social media can be embedded/shared videos, videos posted to social media stories, and more. The goal of these videos? To get your audience engaging with your brand and encouraging others to do the same. This helps build a community around your brand, which increases your brand’s digital footprint and your ability to get your message in front of your target audience.
Video Marketing Done Right with NG Production Films
Videos are a great way for businesses to build their brand and connect with their audience, and when done right, videos can be an incredibly effective tool that can help build your brand’s digital footprint. That’s why it’s important for businesses to take the time to learn about video production, and why it’s critical for them to work with a talented and experienced production company like NG Production Films.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.
