There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter days can make it hard to get the proper lighting.

Despite the difficulties you may encounter when trying to get that perfect winter shot, in the end, it is well worth it. From stunning footage for your website or marketing materials to creating genuine, emotional connections with your audience, having the right winter video production tips can make a huge difference in your production process. 

Videos Featuring Winter Scenery Can Help You Better Connect with Your Audience

The winter season can be a great time to produce videos that feature stunning scenery. The snow-capped mountains, the barren trees, and the sparkling frost can all make for some beautiful shots. In addition to the visual appeal, winter scenery can help you better connect with your audience for a few reasons. 

First, it can help give your brand a more genuine vibe. Utilizing winter scenery can help you create a warmer, cozier atmosphere. Think about it, when you think of winter, you think of cozy fires and blankets, spending time with loved ones, and all the joys that come with the season. Incorporating these feelings into your videos can help make your viewers feel more comfortable and relaxed. This makes it the perfect time to connect with them on an emotional level. 

Additionally, winter scenery can help you create content that is more engaging and enjoyable to watch. Adding winter scenery to your seasonal videos help to add a touch of realism, makes your videos stand out, and make them more engaging for viewers. It also enables you to create more intimate stories that allow your viewers to connect with your brand on a deeper level. This more profound connection with your viewers helps make them feel as though they are part of the story you are trying to tell. 

5 Video Production Tips for Shooting in the Wintertime

Just because it’s cold outside doesn’t mean you have to put your video production on hold. In fact, winter can be one of the most beautiful and atmospheric times of the year to shoot video. With the proper preparation and planning, you can get some stunning footage, no matter the temperature. Here are five video production tips to help you get the perfect winter shot.

1. Don’t Be Afraid of Color

When most people think of winter, they think of bleak, dark colors. And while it’s true that the winter landscape can be quite dreary, that doesn’t mean your video has to be. In fact, using bright colors is essential when shooting videos outside in the snow. The contrast of the bright colors against the white backdrop of the snow helps to break up the mono-tone shots and create a more realistic and engaging video experience for viewers. 

2. Utilize the Magic Hour

The magic hour is the time right after sunrise or before sunset when the natural light is soft and warm. This is often considered the best time to shoot video because the lighting is more flattering and the colors are more saturated.  

During the winter season, the sun remains pretty low in the sky. This means that the light is often relatively weak and has to be used carefully to avoid making the video look too dark. For many videographers, the magic hour during winter is just after sunrise. 

3. Avoid Shots That Are Too White

It’s important to avoid making your winter footage look too white. When shooting in the snow, it’s easy to end up with entirely white shots. This can be pretty boring for viewers to watch. To avoid this, you must ensure you are shooting with a diverse range of backgrounds. 

When you’re filming outdoors in the snow, you can break up the whitespace in your shots by shooting with various backdrops, including snow-covered trees, cityscapes with multiple colors in the background, and even video footage of people walking in the snow wearing a variety of colored clothing. 

4. Underexpose the Scene for a Better Picture

When people think of overexposing a scene, they think of making the picture too bright. However, underexposing the scene can produce a better picture when shooting a video. This is because underexposing the scene will help to bring out the colors and details in the video that would otherwise be lost in an overexposed scene.

5. Check Your White Balance 

White balance is the process of removing unrealistic color casts so objects appear as they are meant to be seen. The human eye automatically adjusts white balance, but cameras often have trouble with it, resulting in distorted colors.  Altering your white balance can help improve your winter videos by making them look more natural.  

For example, if you’re shooting in a snow-covered landscape, you may want to adjust your white balance to make the snow look whiter. When shooting outdoors in the winter, the natural lighting conditions often result in the sun reflecting off the snow and creating a cool cast. This can then result in more dreary shots. To avoid this, you want to adjust your camera’s white balance to match the surrounding environment. 

Get More Video Production Tips from One of the Best Orlando Video Production Companies – NG Production Films

At NG Production Films, we have a team of experienced and professional videographers who know how to produce high-quality videos, no matter the season. We understand the challenges of shooting video in the winter and have the experience and expertise to help you overcome those challenges. 

Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.