With the holiday season just around the corner, now is the time to start thinking about your holiday video marketing strategy. This is a busy time of year, and you don’t have much time to create and produce a video to be a part of your holiday marketing campaign, which is why you should consider the help of an Orlando video production company.
A video production company can help you get the most out of your holiday marketing strategy. Not only are they able to create video content quickly, but they have the experience and expertise to ensure that your videos are produced to the highest quality. This is especially important during the holiday season when you need a video to be seen and shared as much as possible.
Curious how your holiday video production can help you boost your holiday marketing strategy? Then you’re in the right place.
What Role Does Video Production Play in Your Holiday Marketing?
Video production is a powerful form of marketing. It can help you get your message in front of a lot of people in a short amount of time. It’s also an effective way to build your brand’s identity, strengthen your relationship with customers, and increase its credibility.
Video marketing has continued to rise in popularity amongst marketing teams, and for a good reason. Not only do 86% of businesses use video as a marketing tool, but 87% of video marketers state that video gives them a positive ROI.
Creating a video for your holiday marketing campaign is a great way to get your brand in front of as many people as possible.
Holiday shoppers are busy, and they don’t have time to search for the perfect gift. This is why they rely on social media and online shopping to help them find the right gift, and you can use video to capture their attention.
A holiday video marketing campaign will give you the chance to show off your products and services, highlight special offers, and drive more traffic to your website.
The key to success?
Creating a high-quality video that really resonates with your audience.
Unfortunately, many marketing teams simply do not have the staff and experience to create a truly powerful video campaign. For those in the Orlando area, this is why they invest in top-notch Orlando video production.
These teams have the experience, expertise, and talent to create a video that will really help your holiday marketing strategy. Not only do they understand what your consumers want (with your help, of course), but they understand that for a video campaign to make an impact, it must include the following elements:
- An eye-catching title/description/tagline
- Emotion-triggering imagery
- Music that sets the mood for your product or service
- A script that resonates with your audience
2 Examples of Memorable Holiday Video Production
Memorable holiday videos are a great way to attract customers and engage them. If you’re looking to wow your customers with a holiday video they’ll never forget, here are three examples to consider:
1. Best Buy Canada Holiday Ad
In this 2016 ad by Best Buy, they started off their video with an adorable little girl carrying in a hefty Best Buy bag of what we can assume is gifts for her family. Once she’s through the door, she is greeted by an eager-looking little boy, whom she shoos off before attempting to hide the bag of goodies.
However, in an adorable twist, come Christmas morning, that little girl becomes the young boy’s mother. The message? Giving the perfect gift can bring back that same feeling of holiday joy that you felt as a young child.
Best Buy’s video production team did a wonderful job of using the right combination of lighthearted, cheery music alongside some classic holiday imagery to help consumers become that young girl and help them experience the same joy and excitement of the season.
2. Hallmark: Warm Their Hearts
Hallmark is widely known as one of the best places to get the greetings card that says just the right thing at the right time, and their 2018 holiday video campaign drives that point home in the most heartwarming way.
Unlike other holiday video campaigns, this one begins during the summertime when a family with a young boy moves next door to what is best described as a cranky older neighbor. The older gentleman seems to go out of his way throughout the year to thwart the family’s every effort to get to know him or help him out.
However, come the holidays, the family decides to share a simple holiday card with the gentleman, one that reads, “we’re happy to be your neighbor!”
That was enough for the older man to look over to a picture of his wife and bring a few tears to his eyes. He then goes over to the neighbor’s place and returns the young boy’s soccer ball that was kicked into his yard at the beginning of the video.
Not only does that heartwarming imagery pull at the viewer’s emotions, but the tagline that Hallmark include’s at the end is simply priceless: “When you care enough to heal a lonely heart, you can change the world.”
It’s that combination of imagery and the tagline that warms the viewer’s heart and reminds them just what the holiday season is all about – giving without expecting anything in return. Anything else is simply icing on the cake.
Get the Most of Your Holiday Marketing with Orlando Video Production from NG Production Films
Creating a holiday video that captures the festive spirit while reflecting your business’s message can be challenging. That’s why it’s so important to select the right video production company to work with you.
With the right team at your side, you can create a meaningful campaign that will be remembered for years to come.
Our Orlando Video Production Company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience to produce the next video production project for your organization. Call NG Production Films today for a free, no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.