Every video marketer knows a good portion of their audience is on social media – but the competition knows this as well. With about half the world’s population using social media and spending over two hours a day there on average, it’s an advertising goldmine. Since so many talented advertisers compete for attention, sometimes it takes something extra to cut…
Every memorable, engaging video production starts with an idea. The topic of a video is just as important as the quality, or even more so. It can impact how many people share the content and engage with the brand. But for a video marketer who likes a full content schedule, sometimes finding interesting topics is challenging. It’s why so many…
Brands could be thought of as the personalities of professionals and professional organizations. Everything from an operation’s imagery to the manner it does business impacts its brand – and branding impacts profits. Branding is proven to build trust, increase customer loyalty, and drive repeat business. When companies are ready to market, alter, or recreate their brands, Orlando video production can…
The right topic is the foundation and centerpiece of any great video production. Effects, soundtracks, and voiceovers add a lot. But it’s the topic that gets people excited – and not just the audience who’s watching, even though they want more video content. An interesting subject can get the creators invested in the project’s success. While many companies want to…
The new year is here, and every organization knows it’s important to start strong. Nothing will make a webpage spring to life or stop a scrolling social feed like a professionally made video production project. But the flash without the flare is like the sizzle without the steak. Quality matters, but so does an appropriate topic that helps the business…
There’s never a bad time to invest time in video marketing. However, there’s something symbolic about making a big decision like this as the year changes. It’s a new slate. A fresh start. A chance to take video production projects to new heights, both in their level of quality and their results. While a new positive habit can take anywhere…
No matter what holiday(s) a person celebrates at the end of the year, the giving theme fits. A gift doesn’t always have to be something purchased, wrapped up, and topped with a bow. Video production can be the perfect tool to give joy to others this holiday season. Here are a few ideas on creating fun and engaging videos that…
Effective marketing works every day of the year. So rather than throwing all their year-end efforts into a single day like Black Friday, many marketers are executing long-term marketing plans good for 2020 and 2021. With Black Friday business dipping and e-commerce sales doing the opposite, marketers are seeing the value in diversifying their approach and modernizing their methods. Here’s…
Even though 2020 saw many industries struggle, tech’s going strong. Thanks to factors like the remote work shift and the rise of e-commerce, companies are pursuing digital transformation opportunities faster than ever. Video production is the perfect tool to show off complex tech concepts to others. Whether it’s explaining new processes to employees or demoing services for potential investors, video…
Trust – it’s every bit as important as location, prices, and quality for a company’s success. Customers and businesses both know what they want. When they can come together with honesty and transparency, their professional connection that benefits all involved. Trust impacts the bottom line, and it takes a lot of work to build up. Luckily, Orlando video production is…
