Video is a powerful tool for content marketing. It’s a great way to showcase your brand in a memorable way, and it can be a boon to engagement if you know how to use it properly. If you aren’t quite sure if video production is worth the investment for your brand, then you’ll want to see what the numbers have…
A business is only as good as its core team. The managers, the key carriers, and the employees at every level of the hierarchy are integral to the company’s success. This is why most companies put a lot of thought and effort into their hiring practices. Having the right person for the job is crucial to getting that job done…
As the weather gets warmer, many people start to head outside to enjoy the sunshine and get some fresh air. For many, this means going to the park, the beach, or the pool. And while enjoying these natural environments is a great way to rejuvenate and relax, it can also be an excellent opportunity to capture some great video footage…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, UpCity analyzes and scores more…
As the music industry evolves, there is a lot of competition. New artists are finding it more challenging to get their music heard, and older artists are looking to stay relevant in a world of YouTube stars and social media influencers. Music videos have become a crucial marketing tool for new and established artists alike to remain competitive. Music videos…
Engaging and informative videos are the most powerful way to capture your audience’s attention. They convey your message, and they help your business to stand out in a crowded market. To produce high-quality videos that will achieve these goals, you will need to consider hiring a video production crew. The right crew can help you achieve the look and feel…
Spring is in the air, and with the new season comes new opportunities to boost your marketing and sales. This is the perfect time to take advantage of spring’s freshness and natural beauty to create some of the most eye-catching marketing campaigns you’ve ever done. A new spring video marketing campaign can help you capture the season’s essence and build…
Video marketing has developed into a highly sophisticated field. As the industry grows, marketing teams will need to keep up with the latest video marketing trends to stay relevant and ensure effective video productions. As more and more consumers turn to video as a primary way to connect with brands, the marketing industry has begun to recognize the power of…
In today’s video-first world, video is everything. It’s a crucial part of your marketing strategy, and it’s also a powerful way to reach customers. There’s a lot to learn regarding video production and distribution, but you don’t have to figure it all out on your own. With testimonial and interview video production becoming increasingly popular, many resources are available to…
Testimonial videos are powerful, and it’s easy to see why. With proper testimonial video production, you’re not only reaching your audience with an authentic message, but you’re also capturing their attention, creating a bond, and increasing the likelihood of them converting from lead to customer. However, creating a successful testimonial video isn’t always as simple as recording someone with something…
