Corporate video production is a tricky business. It can be challenging to convey your message concisely and clearly, and developing a video that will net you the desired results can be challenging. Whether you are looking to produce a corporate video in-house or with the help of a video production company, there are several things you should keep in mind throughout the entire process.
The Dos and Don’ts of Corporate Video Production: A Guide to Get You Started
Whether you’re a startup or an enterprise, you’re probably considering incorporating video marketing into your content strategy. There are plenty of reasons to make a corporate video: you have a mission to explain, a product to demonstrate, or a legacy to preserve. But for a video to succeed, you must follow a few essential steps.
If you’re looking to produce a corporate video, then you’ll want to keep the following dos and don’ts in mind:
DO Set Specific Goals for Each Video
This is arguably one of the most important things you’ll want to remember. It doesn’t matter if you’re considering producing a video in-house or through a video production company; you’ll want to set specific goals for each video you produce.
The best way to do this is to make your goals as specific as possible. The popular SMART goals formula can help you develop specific, measurable, attainable, relevant, and time-specific goals.
Setting goals with this formula may look something like this:
- Specific: This video will explain the benefits of our new product by outlining its specific uses in specific use-case scenarios. It will also explain the benefits to the user and why they need to invest in this new solution.
- Measurable: This video will be measured by the number of views it receives and the number of people that click on the call-to-action button.
- Attainable: This goal is attainable given that our audience comprises people who are interested in the topic and willing to invest their time in a solution such as the one we are offering.
- Relevant: This video will generate views and help inform our audience of our new product.
- Time-Specific: This video will produce the desired number of views by the end of the month.
DO Plan Out Your Budget and Stick To It
Video production can be an expensive process, so you must plan your budget well in advance. If you’re choosing to do your video production in-house, you’ll want to ensure that you have a budget set aside for the project. It’s also a good idea to set aside an emergency budget in case of unforeseen issues.
If you’re choosing to outsource your corporate video production, then you’ll want to make sure that you inform them of your budget before you begin production and make sure that you stick to it. When writing up your contract, ensure the budget is included and outlined so that the company you’re working with knows what you’re expecting and doesn’t deviate from it.
DO Have a Vision in Mind
You can’t start video production without a clear vision in mind. You need to have a clear understanding of the end result that you want to achieve. If you don’t, you’ll spend a lot of time and resources on trial and error, likely resulting in a lower-quality product.
When thinking about your vision, it’s important to consider the message you want to send to your audience.
- What do you want your audience to take away from your video?
- What do you want them to remember about your company?
- What do you want them to do?
Once you have these answers, you can start creating a video to help you achieve your goals.
DO Have a Script at the Ready
Along with having a clear vision in mind, you need to have a script at the ready. Without a script, you won’t be able to ensure that your video is on the same page as your vision.
A script will help you keep your message consistent and allow you to be more effective in communicating your vision. It will also help you stay on track and avoid wasting time on things that aren’t important.
DO Include a Call to Action
No corporate video is complete without a clear, strong call to action. Even if your video isn’t specifically designed to drive sales, it’s still important to include a call to action to help your audience take the next step, such as connecting with your brand on social media or following you on YouTube.
These calls to action should be short and to the point. You don’t want to overwhelm your audience with a long list of instructions. Instead, keep it short, sweet, and to the point.
DON’T Pack Too Much Information into One Video
One common mistake corporations make when creating a video is cramming too much information into one video. You don’t want to overwhelm your audience with too much information.
Most people seek out videos for a quick, simple way to gather information. So, if you want to make sure your video is compelling, then make sure you stick to the script and keep your message short and sweet.
DON’T Try to Do Everything on Your Own
Brainstorming, creating, and editing a video is a complicated process. When working on corporate video production, it’s best to have a team to delegate tasks to your side.
You can also work with a professional video production team to help you organize and create your video. This will ensure that you’re getting a quality product that will be effective for your brand.
DON’T Be Overly Promotional
While roughly 54% of consumers want to see more video content from the businesses they support, they don’t want to be “sold” to. Even when it comes to promotional videos and ads, you must walk a fine line between informing and promoting.
Ideally, you want to create a video that educates and then leaves the viewer with a call to action. From there, it’s up to them to decide whether they want to act.
Orlando Video Production Done Right with NG Production Films
Video production is a powerful tool for any business. It has the power to help you build brand awareness, turn customers into loyal fans, and even drive sales. But, if you don’t approach video production correctly, it can have the opposite effect and cause more harm than good. That’s why following the Dos and Don’ts of corporate video production is essential.
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.