Video marketing is a powerful tool for businesses. It can be used for a variety of purposes, including increasing brand awareness, increasing website traffic, and driving sales. In fact, 92% of marketing professionals who use video marketing in their business consider it an essential part of their strategy.
However, video production can be a difficult and expensive process for any business to undertake. That’s why many small businesses don’t bother to do it; unfortunately, they miss out on the benefits of video marketing.
Is Video Production Worth the Investment?
There is no debate when it comes to deciding whether or not video production is an investment worth making. Not only do forecasts show that the average person will spend an average of 100 minutes a day watching online videos, but 74% of marketers say that video has a better overall return on investment (ROI) than the use of static images.
Yes, video production can be expensive and challenging to do, but more often than not, it is well worth the investment. Sure, there are potential risks, especially for those working on a limited budget – but when done right, video marketing can be a powerful tool for your business.
Still not quite sure if video production is the right investment for your brand? Here are a few things you’ll want to consider:
- Adding video to your website can help increase your website ranking.
- YouTube is considered the second largest search engine in the world – so getting your video content on this platform is a great way to expand your brand.
- Video content in email can result in a higher open rate.
- Video content is one of the most shared mediums across all social media platforms, which means the potential of others sharing your content is high.
- Consumers prefer video content over all text-based content.
5 Video Production Tips to Help Your Small Business Create Content Within Budget
Video is one of the most effective forms of content. It’s also one of the most challenging to produce. Fortunately, there are many ways to create high-quality videos within budget. Here are five tips to help you get started:
1. Get Your Video Production Strategy Straight
It’s essential to have a video production strategy before you start creating content. This will help you decide what type of video content you should make, how often you should release videos, and what is the best topic and format to use. It will also help you determine how much you should invest in your video production strategy as a small business.
For example, if you have a limited budget, you can choose only to create shorter, text-based videos instead of investing in a longer, more expensive video production. You can also choose to create videos that are more in-depth and decide to post less frequently instead. This will help you to make the most out of your limited resources.
2. If Your Video Production Will Be In-House, Invest in the Basics
Another way to make the most of your video production is to do your production in-house. This will free you from having to pay for additional staff and will allow you to control the entire production process. However, it does mean that you’ll need to invest in some essential video production tools, including:
- A camera
- Editing software
Another thing you may want to consider is investing in some specialized training to ensure that whoever is producing your videos in-house is familiar with the best practices for video production.
3. Consider Investing in Stock Footage or Animated Templates
Investing in stock video footage or animated video templates is another great way to make the most of your video budget as a small business. Stock footage is often a much cheaper option than filming your own video while still giving you the flexibility to use different videos for different purposes.
You can also use animated video templates to create a unique video without hiring a designer. This can be a great way to quickly create a video without having to invest a lot of time or money.
Additionally, once you’ve purchased the footage or template, you can use it in various ways to create several videos on a relatively small budget.
4. Consider Outsourcing Your Video Editing
One of the most expensive parts of video production is editing. However, outsourcing your video editing can help you to save a lot of money. Video editing is a skill that takes time and practice to master, which means that hiring an outside editor can be a much more affordable option than hiring an editor in-house. Additionally, many video editing services offer packages that are more affordable than the cost of hiring an in-house editor.
5. Invest in the Expertise of a Professional Video Production Company
Investing in the expertise of a professional video production company can be a great way to help your small business create videos. A professional video production company can help you make the most of your budget, while also providing you with various services, such as scriptwriting, that you may not have the time or expertise to do on your own.
They can also help you create professional-looking videos without investing a lot of money. This can be a great way to give your small business the boost it needs to create a variety of compelling, high-quality video content without having to invest a lot of time or money.
Grow Your Small Business With the Help of NG Production Films
As one of Orlando’s top video production companies, we are dedicated to providing our clients with high-quality video production services and creative solutions that work within their budgets.
We want to see small businesses grow and succeed, and we know that video is one of the most powerful marketing tools. That’s why we work closely with our clients to create video content that will engage their audience and help them reach their goals.
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.