Everyone knows that change is needed every so often – but sometimes it can affect a company’s future. Staying in business may require an organization to ditch their former brand in favor of a new one. Maybe the old one has simply worn out its welcome, or maybe it is tied to some type of negativity the company wants to…
The culinary industry is one everyone takes part in – even if they’re in the dining room instead of the kitchen. Everyone appreciates good food, and this means food-related companies are in high demand. Restaurants, catering organizations, specialty food stores, and even the mom-n-pop grocery store plays a role in keeping stomachs full. And while good ingredients and great recipes…
While visuals, good actors, and attractive sets greatly contribute to a video production’s overall quality, there is a lot to be said for the more technical side of the project as well—namely, the power of editing. The right editing techniques serve to engage your audience and capture their attention. The wrong ones can cause them to lose focus or become…
From the thrilling action shots of Kill Bill to the gut-punching visuals of Inglourious Basterds, Tarantino is a master at blending unconventional elements into unforgettable visual experiences. With his usual story lines and memorable characters, he has surely become one of the master filmmakers of our modern era. 3 Things to Remember When You Want to Create Memorable Videos These…
When most people think of shock value, they envision an image projected purely for the sake of bothering the audience, a sound or visual that has little relevance to what is going on in the video. Indeed, there is a difference between making an impression and just throwing out images for the sake of being disturbing. Shock value is an…
Poor audio quality can make or break your video production. It is frustrating for viewers to listen to a bad recording or garbled mic, and it makes your production come across as cheap. Furthermore, it can lose your audience faster than you can blink; no one is going to bother to listen to your message if your way of communicating…
Gyms, health spas, sports clubs – all of these organizations are established with a similar purpose in mind. Helping people get fit is a noble goal. It’s also tough to articulate your organization’s brand to people who may be intimidated by the thought of fitness, or who may be shy about exercising in public. Fitness companies need to market themselves…
When a company or organization creates a video, they likely have their mind on marketing. Promoting a product, an event, a special cause, or any other topic requires the right approach. But even those videos that look great and provide a lot of information are often missing one key component. The call-to-action (CTA) is one of the most important aspects…
Web design, domain registration, SSL acquisition – there are a lot of steps to take when creating new web content. For professionals, whether they’re self-employed or working for an established company, good web content is vital. Not only are they a great way to show off services online, but they’re fully operational marketing tools when built correctly. The question is,…
Content matters more than ever in the digital age, and businesses in particular need a steady flow of good information. Whether it’s on the company’s main site, their social media channels, or any other platform where prospective leads may gather – having the right content type in the right place is crucial to success. Orlando video production specialists take video…
