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Vlogging 101: How to Get Started

Vlogging is one of the most popular forms of digital storytelling. It’s an effective way to connect with an audience, build relationships, and create an emotional connection. So, let’s start with the basics! What is Vlogging? Vlogging is a form of video blogging that involves recording and editing videos to share online. It typically involves discussing topics, sharing experiences, or…

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What Is Considered a Viral Video? 

Viral videos are becoming an integral part of the modern marketing strategy, with digital marketers and influencers turning to video production to make a greater impact on their audience. With roughly 82% of the global internet traffic coming from videos in 2022, simple video production isn’t enough to stand out.  The vast potential of going viral is attractive to people…

Top 10 Tips for Using Sounds in Video Productions    

Today’s digital recording devices are more accurate than ever when capturing audio with crisp, vivid detail. However, videographers realize quickly that the distracting noise is usually the one they capture the sharpest and clearest. There are many pre-shoot steps to avoid these audio issues and many post-production steps to fix any damage that may have already occurred. That lack of…

Why Are Testimonial Videos So Important?    

Most people trust what customers say about a company more than what these companies say about themselves. As a result, consumers are likely to spend more with companies with good customer testimonial videos. Experts believe they are a gold mine waiting for someone to tap.  While a company may know its stuff and honestly advertise itself as such, it only truly…

Interview Video Production: Top 7 Tips and Tricks

Interview video production is a powerful way to reach and engage with potential new hires. Moreover, they are actually r easy to create. An interview video doesn’t have to have a staunch look and feel. Yet, there are a few things to consider when making a dynamic video people will watch. Benefits of Top-Notch Interview Video Production There’s a reason…

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How to Make Great Training Videos: Top 5 Tips and Tricks

A training video is designed to educate or guide the audience. It is an ideal medium for creating instructional content, how-tos, and teaching new skills because it conveys what audiences need to know using visual and spoken instruction. Videos are also intrinsically more engaging than methods using text-only. Whether creating training videos for employees, software tutorials for customers, or broader…

Hiring a Video Production Company

What Not To Do When Hiring a Video Production Company

Hiring a video production company for a project of any caliber can be a daunting task. You want to ensure you’re getting the best value for your money and that the company you hire will deliver the product you’re expecting. Unfortunately, there are many missteps that businesses make when hiring a video production company.  The good news is that understanding…

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How to Repurpose Your Video Content

You’ve likely heard that video is one of the most powerful marketing tools in your arsenal. And you’re probably already using it in some capacity to promote your business. But are you getting the most out of your video content? If you’re not repurposing it, the answer is probably no. Finding ways to repurpose your video content can help you…