Viral videos are becoming an integral part of the modern marketing strategy, with digital marketers and influencers turning to video production to make a greater impact on their audience. With roughly 82% of the global internet traffic coming from videos in 2022, simple video production isn’t enough to stand out. The vast potential of going viral is attractive to people…
Today’s digital recording devices are more accurate than ever when capturing audio with crisp, vivid detail. However, videographers realize quickly that the distracting noise is usually the one they capture the sharpest and clearest. There are many pre-shoot steps to avoid these audio issues and many post-production steps to fix any damage that may have already occurred. That lack of…
Most people trust what customers say about a company more than what these companies say about themselves. As a result, consumers are likely to spend more with companies with good customer testimonial videos. Experts believe they are a gold mine waiting for someone to tap. While a company may know its stuff and honestly advertise itself as such, it only truly…
Interview video production is a powerful way to reach and engage with potential new hires. Moreover, they are actually r easy to create. An interview video doesn’t have to have a staunch look and feel. Yet, there are a few things to consider when making a dynamic video people will watch. Benefits of Top-Notch Interview Video Production There’s a reason…
A training video is designed to educate or guide the audience. It is an ideal medium for creating instructional content, how-tos, and teaching new skills because it conveys what audiences need to know using visual and spoken instruction. Videos are also intrinsically more engaging than methods using text-only. Whether creating training videos for employees, software tutorials for customers, or broader…
Hiring a video production company for a project of any caliber can be a daunting task. You want to ensure you’re getting the best value for your money and that the company you hire will deliver the product you’re expecting. Unfortunately, there are many missteps that businesses make when hiring a video production company. The good news is that understanding…
You’ve likely heard that video is one of the most powerful marketing tools in your arsenal. And you’re probably already using it in some capacity to promote your business. But are you getting the most out of your video content? If you’re not repurposing it, the answer is probably no. Finding ways to repurpose your video content can help you…
Creating videos that captivate viewers is no easy feat. Fortunately, there are tried-and-true methods you can use to make sure your videos stand out from the rest. Storytelling is a powerful tool for keeping your audience engaged and interested, so it’s essential to understand how to use it. With the proper storytelling techniques for video production, you’ll find that your…
As the video marketing industry continues to evolve, it’s important to stay up to date with the latest video production trends. 2023 is shaping up to be an exciting year for video production. New technologies are being developed, and existing technologies are getting more sophisticated. From the rise of 8K resolution to the use of virtual reality in video production,…
Company culture is the set of beliefs, values, and behaviors that make up an organization’s identity. It’s what makes your company unique and is the foundation for how your employees interact with each other and with your customers. A strong company culture can give you a competitive advantage, improve employee retention and engagement, and make your company a great place…
