Viral videos are becoming an integral part of the modern marketing strategy, with digital marketers and influencers turning to video production to make a greater impact on their audience. With roughly 82% of the global internet traffic coming from videos in 2022, simple video production isn’t enough to stand out. The vast potential of going viral is attractive to people…
Employee onboarding is the process of orienting and acclimating new employees to your company’s culture, values, and expectations. It can be a daunting task, but with the right preparation and execution, you can set your new employees up for success from day one. A vital component of a successful employee onboarding program is employee onboarding videos. These videos can introduce new…
There are many things to consider when it comes to video production. The time of day, the weather, the location, and the type of equipment you use can all affect the quality of your video. Winter can be a tough time to shoot video content. The cold weather can make it challenging to keep your camera steady, and the shorter…
Video production is a complex process involving many different moving parts. One of the biggest challenges is finding the right talent to get the job done. Not only do you need producers, directors, and camera operators, but you’ll also need someone who can edit your footage on the fly and an audio engineer to capture great sound. With the right…
Video is the future of content marketing. Marketers are creating more videos than ever and for good reason. Studies show that roughly 92% of video marketers believe it’s integral to their overall marketing strategy. Video production is quite common today, and it’s a great way to capture the attention of your target audience. However, it’s essential to research your options…
Video is one of the most effective content types for marketers. It’s a medium that’s incredibly engaging and can increase brand awareness and customer conversion rates. However, video is also a very time-consuming content type to produce. There are a lot of moving parts to creating a great video, with many steps involved in the process, from writing scripts to…
With the rise of video and live streaming comes a new challenge: how do you get your videos found? No, it doesn’t come down to luck. It comes down to having the right combination of video production skills and marketing know-how. With each skill set, you can create searchable videos that will get your content seen by the right audience. …
Video marketing is a powerful tool for businesses. It can be used for a variety of purposes, including increasing brand awareness, increasing website traffic, and driving sales. In fact, 92% of marketing professionals who use video marketing in their business consider it an essential part of their strategy. However, video production can be a difficult and expensive process for any…
When it comes to video production, there are a lot of terms that get thrown around. One area that can cause confusion is video resolution and the many available formats. One frequently discussed area is the differences between high definition (HD) and Ultra HD (4K). While these terms are often used interchangeably, there are differences between them, and it’s essential…
Video content has become a necessity for businesses. It’s how they reach new customers and engage with current ones. But producing this kind of content can be challenging. You can’t just shoot a video and upload it to YouTube. It has to be edited and captioned, and it has to be in line with your brand. Unfortunately, the concept of…
