In today’s increasingly digital world, more and more people are turning to online video resources to find answers to their questions and to explore their interests. In recent years, faith-based videos have become increasingly popular thanks to the rise of YouTube and other video-sharing sites supplying content for people of all faiths following the restrictions placed on visiting religious sites and local places of worship due to the ongoing COVID-19 pandemic.
With that in mind, faith-based video producers have a lot on their plates. They need to be able to tell engaging stories in a short amount of time. They need to capture the attention of viewers and make them feel something. But most of all, they must spread their message and inspire their community. It’s a lot to juggle, but when done right, faith-based video can be a powerful tool for spreading a message of hope, peace, and acceptance.
Faith-Based Video Production – A Growing Trend
In the last decade, video has become an increasingly popular form of communication for religious communities. The rise of social media platforms such as YouTube, Facebook, and Instagram has helped spread the word about religious ideas and practices. In fact, as of 2017, 53–55% of Bible readers stated that they used the internet or their smartphones to access biblical texts in various formats, including audio, video, visual, and text.
Of course, these social media platforms have skyrocketed with the onset of the global pandemic, and more faith-based organizations have turned to video to spread their message. Not only does video allow these organizations to share their message more impactfully, but it also encourages more engagement and allows them to reach a wider audience – taking their message from a local reach to a global one.
While there is plenty of potential for faith-based organizations to use video as a form of communication and help them reach a much greater audience, there are a few things they should keep in mind when debating whether they should produce video in-house or invest in a reliable video production company.
5 Video Production Tips for Creating Meaningful Faith-Based Videos
Video is an effective way to engage people with your brand. But for many faith-based video makers, finding a way to make a professional and meaningful video can be challenging. Here are five tips to help you make faith-based videos that inspire people to action and keep them engaged.
1. Set and Define the Goals of Your Faith-Based Video
As with any form of video production, you must carefully consider what goals you want to achieve with your faith-based videos. Do you want to create a video that will inspire people to donate to your cause? Or do you want to create a video that will encourage people to share your message with their friends?
Whatever your goals, you need to be clear about them. One of the best ways to do this is to write them down using the SMART goal formula. This is a simple way to ensure that you set specific and attainable goals.
When defining your goals for your video production, keep this formula in mind:
- S: Specific – You must be clear about what you want your video to achieve.
- M: Measurable – You need to be able to measure whether or not you are achieving your goals. Take the time to define what success looks like for your faith-based video.
- A: Attainable – You need to be realistic about what you want to achieve. Set a timeline for your video production and ensure you can achieve your goals within that time frame.
- R: Relevant – Your goals should be relevant to the message you are trying to communicate.
- T: Time-bound – You need to set a deadline for your video production and a deadline for your video to be deemed successful. This will help you to stay on track and focused.
2. Create a Storyboard
You’re ready to start the video production process with your goals set. Before you start filming, you want to take the time to create a storyboard. A storyboard is a visual representation of your video that will help you to stay on track and focused.
Having a storyboard in place will help you:
- Visualize each scene to ensure that you are filming the proper sequence and keeping your story consistent.
- Save time during the shooting and editing process by ensuring you stay on track and by visualizing your video ahead of time – keeping the guessing game to a minimum.
- Stay on budget and within your timeline by visualizing the entire process before you start filming.
3. Incorporate Natural Imagery Throughout Your Video
Imagery plays a vital role in any form of video production. However, when it comes to faith-based videos, it’s even more critical. When it comes to messages meant to inspire, motivate or encourage, the inclusion of natural imagery can be the difference between a successful video and a video that fails to connect with your audience.
Natural imagery is a powerful tool for conveying your message while visually appealing to your audience. It helps to create a sense of connection and emotion between your audience and your character or story. It is also a great way to convey a message of peace and hope – something often lacking in today’s world. When people turn to faith-based videos, they usually search for comfort and inspiration, and including natural imagery can be a powerful way to do just that.
4. Invest in the Right Audio
Not only is the right imagery important, but so is the right audio. When it comes to faith-based videos, you want to ensure that the audio you use is appropriate and inspirational. This means you want to avoid using secular music or audio in your video.
Instead, you want to use music that is uplifting and inspiring. When you pair the right audio with the right imagery, you create a powerful message that will truly resonate with your audience.
5. Take Your Time Editing the Final Cut
Finally, once you enter the editing process, you want to ensure you don’t rush the process. It can be tempting to want to get the video done as quickly as possible, but in the end, you want to make sure that you are taking the time to create a final cut that will be compelling and impactful.
If you think you may need an additional hand in creating the perfect final cut, consider working with a professional video editor or production company. They’ll have the knowledge and tips to help you create a final cut you’re proud of.
Make the Most of Your Faith-Based Videos with Help from NG Production Films
Working with a professional video production company is a fantastic way to ensure you make the most of your faith-based video content.
Our Orlando video production company, NG Production Films, can communicate effectively and efficiently to produce high-quality video production. We have over a decade of experience in producing the next video production project for your organization. Call NG Production Films today for a free no-obligation consultation at 407-233-3236 or fill out our contact form for a prompt reply.