Even with a talented team and soaring sales, no business is invincible. Disaster can strike at any time. Professionals are used to managing risk, but it’s the big (and often unexpected) issues that hurt the most. In 2020, every business experienced disruptions. But disease isn’t the only risk. Cyberattacks, natural disasters, and even insider threats must all be considered. It’s…
The beauty of video production is in its ability to go beyond salesy and promotional content. Quality content connects with the audience. It makes them see beyond the dynamic of customer and business, and makes them feel connected with the brand. Sometimes this means giving them a glimpse into something they wouldn’t normally see, or sharing insights that make…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, UpCity analyzes and scores more…
The new year is here – but “in with the new” doesn’t always mean “out with the old.” Certain aspects of 2020 are carrying over. For one, many companies are continuing to embrace remote work. As they continue to navigate this transition, video production can be a helpful tool. Remote positions are helpful from a safety and economic perspective, and…
It’s never too early to envision where a company will be next year. The new year is approaching fast, and more companies are using video production than ever before. What precedes a video project? A plan. But what precedes a plan? A vision. Video marketers and business owners can make the decision now. What will their videos be in 2021?…
It’s been a long year full of ups and downs – but what if Orlando production could turn frowns upside down? When the average person thinks of video productions, they may picture informative guides, historical documentaries, or even work modules. All these are highly effective video applications. However, don’t neglect the impact of making viewers smile, chuckle, or even have…
Every video marketer knows a good portion of their audience is on social media – but the competition knows this as well. With about half the world’s population using social media and spending over two hours a day there on average, it’s an advertising goldmine. Since so many talented advertisers compete for attention, sometimes it takes something extra to cut…
Every memorable, engaging video production starts with an idea. The topic of a video is just as important as the quality, or even more so. It can impact how many people share the content and engage with the brand. But for a video marketer who likes a full content schedule, sometimes finding interesting topics is challenging. It’s why so many…
Brands could be thought of as the personalities of professionals and professional organizations. Everything from an operation’s imagery to the manner it does business impacts its brand – and branding impacts profits. Branding is proven to build trust, increase customer loyalty, and drive repeat business. When companies are ready to market, alter, or recreate their brands, Orlando video production can…
The right topic is the foundation and centerpiece of any great video production. Effects, soundtracks, and voiceovers add a lot. But it’s the topic that gets people excited – and not just the audience who’s watching, even though they want more video content. An interesting subject can get the creators invested in the project’s success. While many companies want to…
