Actors are the heart of any video production. They are not only in charge of presenting an image through their appearance in order to make the video visually pleasing to your audience; they are the ones who communicate the message and themes you desire to convey through their body language and—most importantly—voice inflections. Improve an Actor’s Inflection: 3 Techniques The…
In the fast-paced, breathless world of video production, it can be hard to keep track of all the technological advancements. You can easily be made to feel like you’re constantly struggling to stay on top of all the latest trends. The world of video production is certainly a constantly fluctuating platform of innovation and new techniques, and that’s precisely why…
When you look at the history of master filmmakers, as well as the notable names in our own time, there seems to be no stringent formula for what makes a good director. Some are wacky and experimental; some prefer straightforward plot lines and shots; some are dark; others are goofy and zany. Like most questions concerning artistic value, “good” films…
Orlando companies need to take a customer-centric approach to their marketing. Meeting customers where they are in their interaction with a business is the key to improving their experience. Using videos for marketing is a wise choice, but there’s also value in using the right video for the right person. Here are some ideas on how to gear Orlando video…
For many people, their experience with video marketing has been mixed. While they may understand how valuable videos can be and how effective they are as a promotional tool, not every video is a huge success. However, sometimes the issue can be corrected. What are the changes an individual or organization should make to improve their video campaigns? Want More…
When it comes to video marketing, it is only natural to think that the more extravagant a video is, the better it will perform. Extravagant videos with tons of effects and multiple segments can be very effective as promotional tools. But this doesn’t mean shorter videos aren’t effective. Even simpler videos, which function largely as slideshows with a few addons…
Videos are a unique combination of visual and auditory elements. There are some ways video makers choose to combine these elements, and captions can be one of them. Captions can be word-for-word transcriptions, and they can be used to introduce individual topics in a video. They’re handy for reinforcing important statements, and making sure viewers take away the most important…
Some things just go together – they complement one another so well, it’s hard to have one without at least thinking of the other. They balance one another out, and form a complete setup. There’s the basic ones, like peanut butter and jelly, but there’s also some more specific examples out there. When promoting products or services to an audience,…
Video departments come in many forms. At some companies, the video department may consist of an entire team with an agenda full of objectives to accomplish. At other companies, the video department may be a single person who is trying to flesh out the company’s video endeavors in any way they can. Whatever the state of a company’s video efforts,…
It’s the holiday season – Christmas, Hanukah, Kwanza, and many other special times are all celebrated in December. Because it is such a festive time, it is a prime opportunity for organizations to give back to their customers, employees, and members. Some people think this means big sales – and it does, but that isn’t all it means. There are…
