Video departments come in many forms. At some companies, the video department may consist of an entire team with an agenda full of objectives to accomplish. At other companies, the video department may be a single person who is trying to flesh out the company’s video endeavors in any way they can. Whatever the state of a company’s video efforts,…
It’s the holiday season – Christmas, Hanukah, Kwanza, and many other special times are all celebrated in December. Because it is such a festive time, it is a prime opportunity for organizations to give back to their customers, employees, and members. Some people think this means big sales – and it does, but that isn’t all it means. There are…
Videos are so useful they can help enhance various types of content. There are many content classifications companies rely on to help them reach their audience. From one-off blogs to entire series, single emails to full campaigns and beyond – there are many options. Outsourcing video creation tasks to an Orlando video production specialist can help any organization create a…
The end of the year is here, and that means one thing for businesses – ending the calendar term on a high note. This means grabbing every last sale possible, moving merch out so to start the new year with less, and pulling out all the stops in terms of promotion. Regardless of a company’s size or the industry they…
The show-don’t-tell philosophy is popular in many different situations. For storytelling, it’s often better to demonstrate things to the reader rather than just saying them. In terms of making a statement to others, actions speak louder than words. And in the realm of business, the same philosophy holds up. When an organization is looking to land new customers and clients,…
There’s something special about enjoying the great outdoors. The fresh air, the exercise, the feeling of oneness that all come with being in our species’ original environment – it’s all very invigorating. Plenty of businesses and organizations deal with the outdoors. Hunting groups, fishing clubs, hiking crews, and everything in between fall into this category. But as in-tune with nature…
Videos can be used to demo products, to help newcomers get acclimated with the business, or to raise awareness about special events. But before starting a video marketing strategy, it is important to ask the major questions. Knowing the answers to these four inquiries is integral to getting the most out of any video marketing campaign. What to Know Before…
TV advertisements can be perplexing for many businesses. On one hand, they seem like a sure way to bring in more customers. But despite the work that goes into them, they don’t always yield big results. This leads some people to simply give up on the concept altogether. And while internet advertising is proving increasingly effective, there’s still a lot…
In the digital age, a business’s online location is just as important as their physical location. And just as a company doesn’t want customers having to stumble through the mess of a building that is being renovated, they may also want to keep their site under wraps when it is being redone. Relaunching a website can be exciting, as it…
Sponsored – it’s a small term that appears on many posts people see on Facebook, Twitter, and other social media platforms. Now, content like this is making its way across search engines as well. There are promotions designed for dedicated websites, too, all set up so companies can pay to promote their content and only be charged when the user…
