“Can’t-miss sale,” “big blowout,” “unmatched discounts” – almost every business has used one of these slogans or some variation of them in the past. When a business has a special going on, they have a vested interest in making sure people know about it. Not only does this ensure the company profits from the sale, but it ensures customers don’t…
Websites have to compete for users in a crowded digital landscape. This makes it even more complicated to try and excel with a business website. Not only does it have to get a user’s attention and keep it, it has to help them move through the sales funnel. While many companies use videos on their social media pages or email…
Promoting a business in the digital age requires a company to have many things in place, with great content being near the top of the list. Engaging users in a competitive digital environment can be tough – but it becomes a lot easier with professional content packed with relevant information and educational/entertaining themes throughout. Companies want to make their customers…
Advertisements, welcome messages, tips – there are plenty of applications where videos are a great choice. Many companies have taken advantage of the powerful medium of video in the digital age. Whether they’re trying to promote a product or make a personal connection, a professional-looking video can be very effective. But beyond a good camera or a responsive editing interface,…
When great minds of the same or similar industries come together, progress is almost guaranteed. Those who are dedicated to their field can bring their expertise and passion together in conferences, where educational resources and networking opportunities are plentiful. No matter the industry, conferences and special events for industry insiders are a big deal. These events are so important that…
Everyone who operates a business has certain strengths and proficiencies. Their goal is to use these skills to benefit their customers – but telling them about the service is an important part of the process. Many companies turn to video advertisements to help them reach potential customers. Videos are great for landing pages and social media pages. Even the old-familiar…
Producing a video takes a lot of time, effort, and attention to detail – it isn’t easy, which means creating multiple videos can be even trickier. This is especially true if the videos are part of the same series. Creating videos on a case-by-case basis is different than making sure they all flow together and can keep the viewer’s interest…
There’s a distinct line between being proficient at something and being proficient at teaching that something to others. Quality instruction is the backbone of education, whether it’s taking place for a business, a school, or even a personal endeavor. Whether an individual is trying to instruct employees on how to serve customers, covering the syllabus for university students, or giving…
There was a time when emails were the preferred method of digital communication. But messenger apps and social media platforms have changed the way people talk, especially when they’re doing business. Does this mean the email is obsolete? No, far from it. What the email lacks in speed or convenience, it can make up for in formality and presentation. There…
Marketing is a field of business that is continuously changing, with clever minds constantly thinking up new ways to promote their offerings to the masses. Videos remain one of the most popular media types out, but this doesn’t mean every video will be successful just because of its format alone. Marketers must be inventive with their efforts, and here are…
