When most people think about SEO, they immediately go into the mindset of written copy. Blogs, web pages, search engine ads – these are the content types that usually come to mind when the subject of keywords and page rankings comes up. Many marketers consider some techniques to be like some foods. While they may be fine on their own,…
The script was flawless. The scenes were perfectly shot. Every transition was immaculate all the way to the final seconds of the video. The only question is – now what? The wrap up is arguably the most important part of any Orlando video production. This is where the call to action (CTA) is usually placed, and it can take the…
After posting a video, the creator will likely monitor the engagement closely. While likes, comments, and shares all matter, there’s one a single metric that every video marketer craves – views. With about 85% of internet users watching videos online, there are plenty of people out there looking for quality content. There’s also plenty of competition, so it’s important to…
Even after the current period of social distancing, there are many times a person may want to make a video production at home. Here are some of the most common issues a video marketer may have doing DIY recording, and how they can solve each problem to create a professional-looking Orlando video production project. Simple Solutions to Make a Home…
Even now, when many people are working from home, video production is still a group task. The scriptwriters, storyboard artists, recording crew, editing specialist, and project manager must all work together to create the best possible project. Luckily, the digital age has minimized the disruption distance can cause – with these simple tips and tools, any video marketing team can…
Sometimes less is more, especially in Orlando video production. The longer videos may sometimes have more work put into them, but small content has the same appeal as a bite-sized snack. Not only is it satisfying, but it’s also convenient. At a time when people are looking for amusement, engagement, and anything to keep their mind on positive thoughts, it’s…
Anyone who has ever worked in marketing has heard this phrase – those numbers must come up. What numbers? With video marketing, there are many, and they usually follow a specific order. For example, view counts are the base metric, which contribute to retention rate, and eventually click-through rate. For anyone working on Orlando video production projects, use these tips…
With more people having access to quality cameras or even a smartphone, DIY videos are extremely popular. When people can’t call in the professionals or head out to see an expert, they need to know how to film videos themselves. For business owners and entrepreneurs, especially in a virtual environment, now is the time to post DIY videos to build…
As businesses grow, they experience challenges. These challenges aren’t necessarily bad or adversarial. They’re more like opportunities for the business owner to show their creativity in overcoming them and accomplishing objectives for organizational growth. Here are some challenges they may face, and how Orlando video production can help. Five Challenges for Growing Businesses – and How Video Production Helps At…
Nearly everyone has had the experience of looking at a hefty workflow and feeling overwhelmed. It’s been proven that the brain is much better suited for multiple smaller, bite-sized tasks than it is for a single, monumental job. This is wonderful news for anyone in the field of video marketing. Breaking down the job into smaller tasks can make any…
