Consumers today are taking notice of how websites are designed. The relationship between a user and a website can be a very personal one. The language and imagery used on the page will influence the relationship between the user and the site. That’s why nearly 38% of users will stop interacting with a poorly designed website. Video is quickly becoming…
Corporate video production is a tricky business. It can be challenging to convey your message concisely and clearly, and developing a video that will net you the desired results can be challenging. Whether you are looking to produce a corporate video in-house or with the help of a video production company, there are several things you should keep in mind…
If you don’t have a corporate video marketing strategy, you’re already behind the curve. Video is a powerful medium, and it’s not going away anytime soon. To stay competitive, you need to use this medium to its fullest potential and incorporate it into your overall marketing mix. However, with so many different types of videos out there, how do you…
Whether it’s a company marketing their products to customers or a corporation aiming their offerings at other businesses, one thing is certain – having the right promotional strategy is important. The preferred advertising medium for many organizations is videos. They can catch a viewer’s attention, they can provide a wealth of information in a short time, and they’re less likely…
Social media has taken off in recent years, gaining popularity among brands as a cost-effective form of advertising. Today, the most popular trend is producing social media videos to reach their target audience. It all began with Facebook back in the mid-2000s. Mark Zuckerberg was a young college student looking for a way to meet girls. In 2017, Facebook Stories gave…
A good editing job can be just as essential as what happens in each video scene. However, video editing can be a tricky process to navigate. But it doesn’t take much to raise the standards of video content with some editing strategies that make the process seem less challenging. These tips and tricks will help anyone beginning their video editing process smooth out…
Producing quality videos can help any organization in or around the Orlando area. From the most bustling corporation to the grassroots nonprofit, all types of businesses and groups can benefit from having great video content. Everyone knows how important quality is. High quality videos attract attention and facilitate engagement, while low quality videos do the opposite. But what about quantity?…
At busy organizations, sometimes the workloads can vary. This is even true in individual departments. Take the marketing department, or maybe even more specifically, the video marketing department. Sometimes work may be flying in, other times it may come very sparingly. When projects are plentiful, it’s good – it’s better than not having any work to do and making little…
There’s arguably no nobler profession than teaching. Whether it’s a public school teacher, a college professor, a vocational instructor, or any other person who instills knowledge, it is a big responsibility. Education requires diligence and dedication – but sometimes this isn’t enough. Educators need the right tools to make things work. This is true whether they’re delivering a lesson to…
Video is a powerful tool for content marketing. It’s a great way to showcase your brand in a memorable way, and it can be a boon to engagement if you know how to use it properly. If you aren’t quite sure if video production is worth the investment for your brand, then you’ll want to see what the numbers have…
