Video marketing has developed into a highly sophisticated field. As the industry grows, marketing teams will need to keep up with the latest video marketing trends to stay relevant and ensure effective video productions. As more and more consumers turn to video as a primary way to connect with brands, the marketing industry has begun to recognize the power of…
In today’s video-first world, video is everything. It’s a crucial part of your marketing strategy, and it’s also a powerful way to reach customers. There’s a lot to learn regarding video production and distribution, but you don’t have to figure it all out on your own. With testimonial and interview video production becoming increasingly popular, many resources are available to…
Testimonial videos are powerful, and it’s easy to see why. With proper testimonial video production, you’re not only reaching your audience with an authentic message, but you’re also capturing their attention, creating a bond, and increasing the likelihood of them converting from lead to customer. However, creating a successful testimonial video isn’t always as simple as recording someone with something…
Pre-production is an essential part of the video production process. It involves the prep work that will make your video look the best. Many people think of pre-production as the time when you’re creating video assets, but this process is much more involved than that. The Video Production Process: What is Pre-Production? Pre-production is the first step in the video…
Video is rapidly becoming a ubiquitous tool for corporate marketing. However, you might be wondering what goes into corporate video production. You’d be surprised how much goes into the process. It’s not an easy task and requires a good amount of talent and a lot of time and resources. But all of this effort can be recouped with the right…
Though the idea of being presented with government issues may seem uninteresting and/or unappealing, many topics and political platforms can be energized with a dynamic and engaging infusion of creative video production. There is a true difference between seeing a politician debate millage rates for municipalities on C-SPAN and being present for a speech and rally in person with the…
Message delivery has many different forms and purposes. It can be to sell a product, to advertise a new blockbuster movie, or even tell you your shoes have been out of style for the past decade. A public service announcement (PSA) takes a very unique approach-its purpose is to change public interest. This may mean bring something to public attention,…
Film in news gathering basically disappeared by the end of the 1980’s, when the distribution of news was easier to broadcast via satellites. When breaking news coverage and hot stories became a riveting addition to cable television, film couldn’t keep up with getting the word out in time. Film needs to be processed, viewed, and edited before it can hit…
With huge advancements in technology in the past decade, our faith-filled communities have taken complete advantage of the new possibilities. We’ve discussed that mass is able to be streamed over the internet and sermons can be viewed on our favorite social media outlets. Today, we will discuss some other ways faith-based video production has taken the word to a completely…
Most people like being a part of a good cause. Right here in Orlando, we have organizations that work to promote awareness of hunger, illness, human rights, and many other just causes. Getting the word out doesn’t require heinous action to be on the 5 0′ clock news. You have the chance to work with a company that specializes in…
