Effective marketing works every day of the year. So rather than throwing all their year-end efforts into a single day like Black Friday, many marketers are executing long-term marketing plans good for 2020 and 2021. With Black Friday business dipping and e-commerce sales doing the opposite, marketers are seeing the value in diversifying their approach and modernizing their methods. Here’s…
Even though 2020 saw many industries struggle, tech’s going strong. Thanks to factors like the remote work shift and the rise of e-commerce, companies are pursuing digital transformation opportunities faster than ever. Video production is the perfect tool to show off complex tech concepts to others. Whether it’s explaining new processes to employees or demoing services for potential investors, video…
Trust – it’s every bit as important as location, prices, and quality for a company’s success. Customers and businesses both know what they want. When they can come together with honesty and transparency, their professional connection that benefits all involved. Trust impacts the bottom line, and it takes a lot of work to build up. Luckily, Orlando video production is…
It’s been a long year full of ups and downs – but what if Orlando production could turn frowns upside down? When the average person thinks of video productions, they may picture informative guides, historical documentaries, or even work modules. All these are highly effective video applications. However, don’t neglect the impact of making viewers smile, chuckle, or even have…
Be grateful – it’s a universal message that connects everyone. Now is the season of giving thanks and reaping the fall harvest. For video marketers, concentrating on gratitude can open up a world of inspiration. Simply putting the focus on gratitude makes for a holiday-neutral message that transcends seasons. It creates a warm feeling that has even been known to…
With the holidays around the corner, fitness is becoming a priority again. Some people are preparing to see loved ones, while others are simply getting a head start against that dreaded winter weight gain. It’s been a tricky year for the fitness industry, and many gyms are looking to revamp their video marketing efforts to increase business. It’s a proven…
There’s a lot to love about the end of the year, especially the holidays. In some ways, they’re like a reward after a long year – particularly one as long as 2020. Even as the pandemic eases, health and safety are still top priorities. Many people wonder how they can manage to celebrate all the upcoming holidays while maintaining proper…
Videos of all types often have one unifying trait – narration. Whether seen or not, it’s heard in a majority of videos. Narrators could be talking about a topic or talking up a product, but either way, they’re key in getting the message across. However, the commentary is not mandatory. Some people don’t like speaking and don’t want to hire…
It’s easy to oversimplify what businesses are about. Sure, every company wants to engage with customers and turn a profit. However, the best companies focus on creating healthy and positive company cultures that benefit everyone. Some people will even stick with a company primarily because they like the culture. Positive values may be important to prospective new hires, potential…
The summer heat is still hanging around, but the year is slowly winding down. With roughly a month before the final quarter, marketers and entrepreneurs across the nation still have time for year-end advertising efforts. There are plenty of reasons why it’s a perfect time to focus on advertising efforts, particularly those based around Orlando video production. But the best…
