You may have heard the term “media buying”, but what is it? Without effective media buying strategies, the time and money you put into your video production may not receive the airtime it deserves. Media buying is a sub-function of advertising management. Essentially, it is the procurement of media real estate at optimal placement and price for an advertisement or…
Infomercials give entrepreneurs the chance to tell the story of their product and allow you to not only say what your product does, but also to show how it works. Infomercials generally bring in revenue of $91 billion per year in sales, and one successful spot alone can generate more than $40 million in sales within only three months! Successful…
You may be considering the benefits of corporate video production for your company to help promote your services, interact with potential clients, and expand your brand, but have you ever thought about the possibilities involved with behind-the-scenes footage? Behind-the-scenes video is a documentary-like film that features the production of a film, television program, or any other type of video. Often…
Did you know that 4,547 workers were killed on the job in 2010 alone? That’s more than 87 people a week, or more than 12 deaths every single day! The Occupational Safety and Health Administration, a subdivision of the United States Department of Labor, strives to assure safe working conditions for working men and women by setting and enforcing standard…
We live in an era in which our entertainment has become embedded in viral videos. These videos have become popular through sharing on the Internet, typically through video sharing websites such as YouTube and social media sites such as Facebook and Twitter. Undoubtedly you’ve laughed along with the baby ripping paper, winced as you watched the “Will it Blend?” guy…
If you work as a physician, or at a location that has a waiting room, you have surely seen patients become restless, and sometimes even rude, due to the fact that they had to wait in a boring, empty waiting room for an extended period of time. You can combat this issue and create happier patients by incorporating entertaining videos…
A recent trend within investigative journalism has been a special type of interview, called “man-on-the-street” interviews. For this type of interview, a reporter—or anyone else researching a particular subject in which they need a response from the public—hits the streets to question the public impromptu. If you are thinking about utilizing this type of interview for your research, follow these…
There are two basic ways to make your video production: One-Camera Technique Multiple-Camera Technique WHAT’S THE DIFFERENCE? Traditionally, films were shot using the one-camera technique. With this technique, one camera is placed in multiple locations and the scene is then repeated multiple times to capture each angle on camera. For a movie, several months are spent shooting the footage and…
I recently read an article posted quite a while ago on SEO E-blog on the proper way to film an interview. Even though the article was posted over a year ago, the tips provided remain applicable today. Follow these tips below to make filming your next interview as easy as possible: 1.   Know what your interview is about beforehand. A…
There has certainly been a point of time in all of our lives when we have filmed an occasion, whether it is an amateur video of a niece’s first birthday party, or a professional video of a corporate event. Some rely on an Orlando video production company for their video solutions, but others prefer to do the work themselves. For…