If someone has watched hundreds of chess games and read dozens of books on the subject – they may be an avid fan, but that doesn’t guarantee they’ll be successful when they sit down to play. Likewise, many companies in and around Orlando invest dozens of hours and hundreds of dollars into video production and marketing each month. Yet, not…
Websites remain a company’s digital gateway to new opportunities. Websites can draw in high-potential lead volumes as they provide a means for both new and existing customers alike to interact with a brand. With 94% of first impressions relating to the company’s website, each page must be polished. Here’s how Orlando video production projects can improve the most common website…
The world is full of good news, provided people know where to look. For companies, non-profits, and any type of brand in general, being positive is a sure way to keep audiences engaged. People gravitate to content that lifts others up and offers a sense of empowerment. Whether it’s a laugh or simply a reminder of the goodness the local…
Fall is the perfect time for being out and about. As the summer temperatures drop and the leaves begin their gorgeous color change, more people are heading outside. However, they’re doing more than just raking leaves or taking a cool evening walk – they’re getting involved in many events. Video marketing is a proven promotional powerhouse – 85% of organizations…
Video marketers around the world have seen the signs – the age of educational videos is here. More people than ever are going to school online. People are also being retrained to work online and do business from home. Add in the constant demand for how-to videos explaining how to do a variety of common tasks from car maintenance to…
Let’s be honest. Corporate training videos aren’t always the most thrilling things to sit through. At their worst, they can be limp, uninspiring and too dull to keep the viewer’s attention. But if put together in the right way, a corporate training video can be a fantastic tool for any company to have in their arsenal. Corporate training videos are…
Even with a talented team and soaring sales, no business is invincible. Disaster can strike at any time. Professionals are used to managing risk, but it’s the big (and often unexpected) issues that hurt the most. In 2020, every business experienced disruptions. But disease isn’t the only risk. Cyberattacks, natural disasters, and even insider threats must all be considered. It’s…
The beauty of video production is in its ability to go beyond salesy and promotional content. Quality content connects with the audience. It makes them see beyond the dynamic of customer and business, and makes them feel connected with the brand. Sometimes this means giving them a glimpse into something they wouldn’t normally see, or sharing insights that make…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, UpCity analyzes and scores more…
The new year is here – but “in with the new” doesn’t always mean “out with the old.” Certain aspects of 2020 are carrying over. For one, many companies are continuing to embrace remote work. As they continue to navigate this transition, video production can be a helpful tool. Remote positions are helpful from a safety and economic perspective, and…
