“Hello out there – today I’d like to tell you all ho- or, abo- Ack! Cut, redo, redo…” For many people, trying to record a video is a tense task. It’s a video-version of the Hawthorne Effect. People act differently when they’re being watched. Many people can rattle off the perks of their product and the benefits of their brand…
Animation has become an integral component within the advertising and film industry. Whether you’re in health care, product advertising, or architecture, there’s no doubt about it: 3D and 2D technology has developed into a tool that is highly utilized in a diversity of fields. It’s not hard to see why. Animation can make any concept a reality, integrating technology and…
There’s no doubt that Burton has a knack for creating outstanding camera angles, pairing unusual props with interesting set designs, and seamlessly blending nostalgia with modernity. However, the director is additionally known for incorporating two other classic techniques in his video production: 1) using his actors as alternative identities of his own creativity and 2) mastering the art of location.…
Tim Burton is one of the most creative filmmakers in history. With his quirky characters, zany plotlines, and unique visual style, he has earned his place as one of the most memorable directors of our modern era. Many people turn to him for inspiration in their own projects, and so can you. Below are some particularly Burton-influenced techniques to keep…
Actors are the heart of any video production. They are not only in charge of presenting an image through their appearance in order to make the video visually pleasing to your audience; they are the ones who communicate the message and themes you desire to convey through their body language and—most importantly—voice inflections. Improve an Actor’s Inflection: 3 Techniques The…
In the fast-paced, breathless world of video production, it can be hard to keep track of all the technological advancements. You can easily be made to feel like you’re constantly struggling to stay on top of all the latest trends. The world of video production is certainly a constantly fluctuating platform of innovation and new techniques, and that’s precisely why…
When you look at the history of master filmmakers, as well as the notable names in our own time, there seems to be no stringent formula for what makes a good director. Some are wacky and experimental; some prefer straightforward plot lines and shots; some are dark; others are goofy and zany. Like most questions concerning artistic value, “good” films…
Orlando companies need to take a customer-centric approach to their marketing. Meeting customers where they are in their interaction with a business is the key to improving their experience. Using videos for marketing is a wise choice, but there’s also value in using the right video for the right person. Here are some ideas on how to gear Orlando video…
For many people, their experience with video marketing has been mixed. While they may understand how valuable videos can be and how effective they are as a promotional tool, not every video is a huge success. However, sometimes the issue can be corrected. What are the changes an individual or organization should make to improve their video campaigns? Want More…
When it comes to video marketing, it is only natural to think that the more extravagant a video is, the better it will perform. Extravagant videos with tons of effects and multiple segments can be very effective as promotional tools. But this doesn’t mean shorter videos aren’t effective. Even simpler videos, which function largely as slideshows with a few addons…
