When it comes to video marketing, it is only natural to think that the more extravagant a video is, the better it will perform. Extravagant videos with tons of effects and multiple segments can be very effective as promotional tools. But this doesn’t mean shorter videos aren’t effective. Even simpler videos, which function largely as slideshows with a few addons…
Videos are a unique combination of visual and auditory elements. There are some ways video makers choose to combine these elements, and captions can be one of them. Captions can be word-for-word transcriptions, and they can be used to introduce individual topics in a video. They’re handy for reinforcing important statements, and making sure viewers take away the most important…
Some things just go together – they complement one another so well, it’s hard to have one without at least thinking of the other. They balance one another out, and form a complete setup. There’s the basic ones, like peanut butter and jelly, but there’s also some more specific examples out there. When promoting products or services to an audience,…
Video departments come in many forms. At some companies, the video department may consist of an entire team with an agenda full of objectives to accomplish. At other companies, the video department may be a single person who is trying to flesh out the company’s video endeavors in any way they can. Whatever the state of a company’s video efforts,…
It’s the holiday season – Christmas, Hanukah, Kwanza, and many other special times are all celebrated in December. Because it is such a festive time, it is a prime opportunity for organizations to give back to their customers, employees, and members. Some people think this means big sales – and it does, but that isn’t all it means. There are…
Videos are so useful they can help enhance various types of content. There are many content classifications companies rely on to help them reach their audience. From one-off blogs to entire series, single emails to full campaigns and beyond – there are many options. Outsourcing video creation tasks to an Orlando video production specialist can help any organization create a…
The end of the year is here, and that means one thing for businesses – ending the calendar term on a high note. This means grabbing every last sale possible, moving merch out so to start the new year with less, and pulling out all the stops in terms of promotion. Regardless of a company’s size or the industry they…
The show-don’t-tell philosophy is popular in many different situations. For storytelling, it’s often better to demonstrate things to the reader rather than just saying them. In terms of making a statement to others, actions speak louder than words. And in the realm of business, the same philosophy holds up. When an organization is looking to land new customers and clients,…
There’s something special about enjoying the great outdoors. The fresh air, the exercise, the feeling of oneness that all come with being in our species’ original environment – it’s all very invigorating. Plenty of businesses and organizations deal with the outdoors. Hunting groups, fishing clubs, hiking crews, and everything in between fall into this category. But as in-tune with nature…
Videos can be used to demo products, to help newcomers get acclimated with the business, or to raise awareness about special events. But before starting a video marketing strategy, it is important to ask the major questions. Knowing the answers to these four inquiries is integral to getting the most out of any video marketing campaign. What to Know Before…
