TV advertisements can be perplexing for many businesses. On one hand, they seem like a sure way to bring in more customers. But despite the work that goes into them, they don’t always yield big results. This leads some people to simply give up on the concept altogether. And while internet advertising is proving increasingly effective, there’s still a lot…
In the digital age, a business’s online location is just as important as their physical location. And just as a company doesn’t want customers having to stumble through the mess of a building that is being renovated, they may also want to keep their site under wraps when it is being redone. Relaunching a website can be exciting, as it…
Sponsored – it’s a small term that appears on many posts people see on Facebook, Twitter, and other social media platforms. Now, content like this is making its way across search engines as well. There are promotions designed for dedicated websites, too, all set up so companies can pay to promote their content and only be charged when the user…
Social media – it’s more than just a place to share pictures of food, ask for recommendations, and try to decipher real news from propaganda. These platforms, for better or worse, are one of the most useful tools the digital age has given us. Using social media platforms, companies from all industries have promoted their goods and services to millions.…
Whether it’s a major corporation or a grassroots non-profit, quality matters for videos. Here are five common video editing mistakes people make – and why it is a good idea to bring in Orlando video production specialists to avoid them. Don’t Let These Errors Bring Down a Good Video Concept 1. Uneven Audio Mixing Can Frustrate Listeners What’s that? Can’t…
Major corporate entities have more avenues and applications to leverage their resources. For a resource like videos, this opens them up to plenty of options. Large companies have plenty of responsibilities – promoting their products, maintaining their brands, and growing their rosters are just a few of the more important tasks. Here are five applications where Orlando video production experts…
Product descriptions should be some of the most finely tuned and well-crafted pages on any business’s website. If they’re a profit-based organization, they need a consistent focus on honing these crucial content pieces. One way of doing this is to integrate a video ad, almost always complimented by a specs list and call to action on a product page. That…
Everyone knows that change is needed every so often – but sometimes it can affect a company’s future. Staying in business may require an organization to ditch their former brand in favor of a new one. Maybe the old one has simply worn out its welcome, or maybe it is tied to some type of negativity the company wants to…
The culinary industry is one everyone takes part in – even if they’re in the dining room instead of the kitchen. Everyone appreciates good food, and this means food-related companies are in high demand. Restaurants, catering organizations, specialty food stores, and even the mom-n-pop grocery store plays a role in keeping stomachs full. And while good ingredients and great recipes…
While visuals, good actors, and attractive sets greatly contribute to a video production’s overall quality, there is a lot to be said for the more technical side of the project as well—namely, the power of editing. The right editing techniques serve to engage your audience and capture their attention. The wrong ones can cause them to lose focus or become…
