It’s easy to see why so many companies are using video marketing – it works, and the numbers prove it. We’re not just talking traffic, either. A video embedded on a website can boost conversion by 80%. Those are the numbers that really matter, especially to managers, and make a difference in ROI. Because videos can provide such a return,…
Video marketers are usually tracking a few key metrics of their content’s performance. Views, comments, and likes are just a few of the main targets they aim for. The company’s size and audience can impact exactly what numbers they look for in each category. However, for the video production process itself, there are also some metrics to track. Keeping track…
Many companies are curious about the right place to implement video into their marketing. For those that have active social profiles, look no further – while it may not be the only spot, social feeds are perfect for video marketing. Anyone who has completed a video production project may be excited to put it out there. However, it is crucial…
Slowly but surely, the world’s economy is beginning to churn again. It’s a deliberately slow process, to make sure the drastic safety precautions taken earlier this year weren’t for nothing. For marketers, this period of re-engagement with the world is a chance to rejoice for two reasons. First, it means more business – and second, it means more opportunities to…
Everything in life is about stages – and anyone who has ever worked on an Orlando video production project knows this for a fact. Many steps go into crafting the perfect video project. When it comes to making sure tasks are done efficiently, there’s arguably no better way than to take it in parts with a clear focus on each…
When most people think about SEO, they immediately go into the mindset of written copy. Blogs, web pages, search engine ads – these are the content types that usually come to mind when the subject of keywords and page rankings comes up. Many marketers consider some techniques to be like some foods. While they may be fine on their own,…
The script was flawless. The scenes were perfectly shot. Every transition was immaculate all the way to the final seconds of the video. The only question is – now what? The wrap up is arguably the most important part of any Orlando video production. This is where the call to action (CTA) is usually placed, and it can take the…
After posting a video, the creator will likely monitor the engagement closely. While likes, comments, and shares all matter, there’s one a single metric that every video marketer craves – views. With about 85% of internet users watching videos online, there are plenty of people out there looking for quality content. There’s also plenty of competition, so it’s important to…
Even after the current period of social distancing, there are many times a person may want to make a video production at home. Here are some of the most common issues a video marketer may have doing DIY recording, and how they can solve each problem to create a professional-looking Orlando video production project. Simple Solutions to Make a Home…
Even now, when many people are working from home, video production is still a group task. The scriptwriters, storyboard artists, recording crew, editing specialist, and project manager must all work together to create the best possible project. Luckily, the digital age has minimized the disruption distance can cause – with these simple tips and tools, any video marketing team can…
