Anyone who has ever worked in marketing has heard this phrase – those numbers must come up. What numbers? With video marketing, there are many, and they usually follow a specific order. For example, view counts are the base metric, which contribute to retention rate, and eventually click-through rate. For anyone working on Orlando video production projects, use these tips…
With more people having access to quality cameras or even a smartphone, DIY videos are extremely popular. When people can’t call in the professionals or head out to see an expert, they need to know how to film videos themselves. For business owners and entrepreneurs, especially in a virtual environment, now is the time to post DIY videos to build…
As businesses grow, they experience challenges. These challenges aren’t necessarily bad or adversarial. They’re more like opportunities for the business owner to show their creativity in overcoming them and accomplishing objectives for organizational growth. Here are some challenges they may face, and how Orlando video production can help. Five Challenges for Growing Businesses – and How Video Production Helps At…
Nearly everyone has had the experience of looking at a hefty workflow and feeling overwhelmed. It’s been proven that the brain is much better suited for multiple smaller, bite-sized tasks than it is for a single, monumental job. This is wonderful news for anyone in the field of video marketing. Breaking down the job into smaller tasks can make any…
Step out from behind the camera and into the kitchen. Imagine the art of Orlando video production like making a fine meal. The ingredients are the various pieces of footage. The mixing pot is the editing program where everything is blended together. What’s akin to the seasoning? The small touches that make all the difference in the finished product. Small…
A home video studio can be a fountain of creativity. There’s nothing wrong with accumulating a little clutter on the mission to produce that perfect Orlando video production. As with most areas focused on creative efforts, a video studio is bound to get messy over time. However, a clean home is a happy home and that includes the studio. Here’s…
Planning is the first step to success. Before a video marketer enters the recording studio or sits down with their editing program, there’s a lot of work to do in deciding what type of project to make. This procedure can be done from home or any other location outside of the office – and it’s integral to getting the best…
Productivity can happen anywhere – not just the office. Sometimes a video marketer will find themselves working from home. This likely means no recording studio, no powerful production-optimized work computer, and no team at arm’s reach to ask for help. When the task at hand is an Orlando video production project, here are some tips to stay productive and get…
Spring is here. Even for those around Orlando, FL where there’s not much of a winter to emerge from, it’s nice to see flowers blooming again and to get motivated by the concept of “rebirth” forever intertwined with the season. For those who run businesses that boom in spring, it’s a perfect time to invest in video advertising with Orlando…
Creating an Orlando video production project is like putting together a puzzle – every piece is critical to the finished product. While some companies have all the resources and personnel in place to handle most of the tasks alone, many outsource some of the project’s most important parts. What are those tasks? Let’s take a look at an outsourcing guide…
