Businesses selling services to other businesses need a special something in their products and their marketing materials. This need to stand out grows even more apparent when the “service” is software. Business to business operations focused on software as a service (SaaS) are offering a product that’s easy to use but sometimes difficult to explain. Video remains one of the…
Businesses have a lot going on, no matter what industry they’re based in or how big they are. There’s often a separate department for each of the major functions of business, including management, human resources, finance, accounting, and marketing. Every department wants to stand out and excel. For the marketing department, Orlando Video Production can be the key to better…
What’s better than a great audience that gets to watch great content? Having them be a part of it. While this doesn’t mean everyone who opens a video will end up in said video, it does mean audience interaction is a popular strategy any digital marketer should consider. When it comes to Orlando video production, there are multiple creative ways…
Creating a video is no easy task, but it’s worth it – video remains one of the most popular media types out there. Enlisting the help of an Orlando video production company can help anyone get off to a good start. Here are five steps on how to make the first video for a website or profile. Video Marketing: A…
When people think about video marketing, a few tasks come to mind. There’s the process of getting footage together, then the process of editing it. These two aspects can take hours, days, or even much longer depending on the scope of the project. But aside from rendering, processing, and mastering, there are few other areas people consider. Yet, strategy may…
For some people, creating beautiful videos is a dream. Videos can grab the attention of a viewer and convey a message like no other type of media can. For businesses, non-profits, and organizations of any type, videos can be a great solution. The only issue many people have is that their dream of producing great videos is just that –…
Videos are sometimes best when they’re used in a sequence. Scheduling a campaign of content with video as the focus is a great idea – but great Orlando video production content isn’t enough. Creators need the right strategy for making the campaign succeed. A video campaign that is put in place with the right steps has a greater chance of…
For some companies, their video marketing department is a robust group with dozens of members. For others, it may be a subset of their overall marketing or graphic design team. Even if it’s a single individual handling the video duties for an organization, there are some handy tips that can help anyone. Here’s a guide on how to help the…
Just because a person isn’t a video producer by trade doesn’t mean they’re brand new to the process. It’s common for people to use video for their business. Once they’ve surpassed the beginner stage of editing and production, it’s time to learn some intermediate-level tips. Expand Video Editing Skillsets with These Handy Tips Whether it’s a simple way to make…
Social media has become the modern marketer’s go-to resource when they need to reach a broad audience. Even with blogs, emails, and landing pages in the mix, social media marketing is a proven tool for reaching millions. It’s especially handy because it’s great for connecting people who don’t know about a product or company but may be interested in it.…
