The world is full of good news, provided people know where to look. For companies, non-profits, and any type of brand in general, being positive is a sure way to keep audiences engaged. People gravitate to content that lifts others up and offers a sense of empowerment. Whether it’s a laugh or simply a reminder of the goodness the local…
Fall is the perfect time for being out and about. As the summer temperatures drop and the leaves begin their gorgeous color change, more people are heading outside. However, they’re doing more than just raking leaves or taking a cool evening walk – they’re getting involved in many events. Video marketing is a proven promotional powerhouse – 85% of organizations…
Video marketers around the world have seen the signs – the age of educational videos is here. More people than ever are going to school online. People are also being retrained to work online and do business from home. Add in the constant demand for how-to videos explaining how to do a variety of common tasks from car maintenance to…
Let’s be honest. Corporate training videos aren’t always the most thrilling things to sit through. At their worst, they can be limp, uninspiring and too dull to keep the viewer’s attention. But if put together in the right way, a corporate training video can be a fantastic tool for any company to have in their arsenal. Corporate training videos are…
Even with a talented team and soaring sales, no business is invincible. Disaster can strike at any time. Professionals are used to managing risk, but it’s the big (and often unexpected) issues that hurt the most. In 2020, every business experienced disruptions. But disease isn’t the only risk. Cyberattacks, natural disasters, and even insider threats must all be considered. It’s…
The beauty of video production is in its ability to go beyond salesy and promotional content. Quality content connects with the audience. It makes them see beyond the dynamic of customer and business, and makes them feel connected with the brand. Sometimes this means giving them a glimpse into something they wouldn’t normally see, or sharing insights that make…
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, UpCity analyzes and scores more…
The new year is here – but “in with the new” doesn’t always mean “out with the old.” Certain aspects of 2020 are carrying over. For one, many companies are continuing to embrace remote work. As they continue to navigate this transition, video production can be a helpful tool. Remote positions are helpful from a safety and economic perspective, and…
It’s never too early to envision where a company will be next year. The new year is approaching fast, and more companies are using video production than ever before. What precedes a video project? A plan. But what precedes a plan? A vision. Video marketers and business owners can make the decision now. What will their videos be in 2021?…
It’s been a long year full of ups and downs – but what if Orlando production could turn frowns upside down? When the average person thinks of video productions, they may picture informative guides, historical documentaries, or even work modules. All these are highly effective video applications. However, don’t neglect the impact of making viewers smile, chuckle, or even have…
