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5 Sources of Inspiration for Video Production Topics

“Where do we go now?” It’s a sentiment everyone’s held at some point. It’s a lyric in a famous song, plus it inspired the creation of maps, compasses, and GPS tech. It’s the reason people check their sign, take placement tests, or even complete social media quizzes like “which vacation destination is perfect for me?” People look for direction in…

Top Metrics to Track Through the Video Production Process

Video marketers are usually tracking a few key metrics of their content’s performance. Views, comments, and likes are just a few of the main targets they aim for. The company’s size and audience can impact exactly what numbers they look for in each category. However, for the video production process itself, there are also some metrics to track. Keeping track…

Do’s and Don’ts of Video Production Promotion on Social Media

Many companies are curious about the right place to implement video into their marketing. For those that have active social profiles, look no further – while it may not be the only spot, social feeds are perfect for video marketing. Anyone who has completed a video production project may be excited to put it out there. However, it is crucial…

3 Video Production Ideas to Use as the Economy Reopens

Slowly but surely, the world’s economy is beginning to churn again. It’s a deliberately slow process, to make sure the drastic safety precautions taken earlier this year weren’t for nothing. For marketers, this period of re-engagement with the world is a chance to rejoice for two reasons. First, it means more business – and second, it means more opportunities to…

5 Ways to Make Video Production Views Soar

After posting a video, the creator will likely monitor the engagement closely. While likes, comments, and shares all matter, there’s one a single metric that every video marketer craves – views. With about 85% of internet users watching videos online, there are plenty of people out there looking for quality content. There’s also plenty of competition, so it’s important to…