Nothing makes people more aware of background noise than when they’re trying to record. When a video marketer prepares to record footage, especially with commentary, they may soon find out the mic is picking up more than just their voice. Hissing electronics, clicking lips, and next-door chatter can all be very distracting. Luckily, it doesn’t take an audio engineer to…
What do changing car oil, tying a tie, and cooking risotto have in common? Sure, they sound like they could be done in order by someone who’s preparing for a nice dinner date. But their real unifying factor is that they’re tasks not everyone knows how to do right off. How-to videos are some of the most popular in the…
“Where do we go now?” It’s a sentiment everyone’s held at some point. It’s a lyric in a famous song, plus it inspired the creation of maps, compasses, and GPS tech. It’s the reason people check their sign, take placement tests, or even complete social media quizzes like “which vacation destination is perfect for me?” People look for direction in…
Throughout the average day, people purposely set up simple hacks to urge them on. Think of how many people set double alarms to prevent oversleeping or put up a reminder on their phone or the mirror about important tasks. These simple steps can do a lot to push people toward the goals they want. Sometimes the goal isn’t as simple…
It’s easy to see why so many companies are using video marketing – it works, and the numbers prove it. We’re not just talking traffic, either. A video embedded on a website can boost conversion by 80%. Those are the numbers that really matter, especially to managers, and make a difference in ROI. Because videos can provide such a return,…
Video marketers are usually tracking a few key metrics of their content’s performance. Views, comments, and likes are just a few of the main targets they aim for. The company’s size and audience can impact exactly what numbers they look for in each category. However, for the video production process itself, there are also some metrics to track. Keeping track…
Many companies are curious about the right place to implement video into their marketing. For those that have active social profiles, look no further – while it may not be the only spot, social feeds are perfect for video marketing. Anyone who has completed a video production project may be excited to put it out there. However, it is crucial…
Slowly but surely, the world’s economy is beginning to churn again. It’s a deliberately slow process, to make sure the drastic safety precautions taken earlier this year weren’t for nothing. For marketers, this period of re-engagement with the world is a chance to rejoice for two reasons. First, it means more business – and second, it means more opportunities to…
Everything in life is about stages – and anyone who has ever worked on an Orlando video production project knows this for a fact. Many steps go into crafting the perfect video project. When it comes to making sure tasks are done efficiently, there’s arguably no better way than to take it in parts with a clear focus on each…
When most people think about SEO, they immediately go into the mindset of written copy. Blogs, web pages, search engine ads – these are the content types that usually come to mind when the subject of keywords and page rankings comes up. Many marketers consider some techniques to be like some foods. While they may be fine on their own,…
